GUESS JEANS UNVEILS ITS DENIM UNIVERSE

Guess Jeans, famous for its success in the denim world for over 40 years, presents its pop-up store at Galeries Lafayette Homme.
This initiative follows the successful launch of its 100% denim line earlier this year.

Visitors to Paris will have the opportunity to explore a complete range of denim pants, shirts and jackets for men and women.
From classic cuts to more casual styles, Guess Jeans offers a variety of choices for all tastes.

The pop-up store showcases the revolutionary Guess Airwash laser technology, first unveiled at Pitti Uomo in January 2024.
Developed in collaboration with Jeanologia, this innovation significantly reduces water and energy consumption during the washing process, guaranteeing more sustainable production.

Thanks to the Guess Airwash, customers can even personalize their jeans live on site, offering a unique, bespoke experience.
The pop-up store will remain open until June 10, 2024 before continuing its global journey.