DOVER STREET MARKET PARIS :
A REVOLUTION IN THE FASHION LANDSCAPE

After a 20-year wait, Paris has welcomed back one of fashion’s most creative addresses: Dover Street Market.
On Friday May 23, this avant-garde concept store, founded by Rei Kawakubo and Adrian Joffe, opened its doors in an imposing Marais townhouse at 35-37 rue des Francs-Bourgeois. The arrival of Dover Street Market marks a turning point in the Paris fashion landscape, offering a revolutionary shopping experience.

Invited by Paris City Hall to participate in the city’s revitalization, Kawakubo and Joffe enthusiastically seized the opportunity. However, the opening of Dover Street Market in Paris is not just another addition to the retail market.
It’s a whole new concept, a radically different vision of the traditional shopping experience.

Unlike other stores, where each brand has its own space, Dover Street Market in Paris offers a fluid, immersive shopping experience.
Here, items and signs blend harmoniously, carefully arranged by Adrian Joffe. No gaudy logos or price tags, just an eclectic selection of luxury and emerging brands, chosen for their uniqueness and creativity.

This new space defies retail conventions, opting for an unconventional approach to merchandising. Kawakubo and Joffe have created an environment where the space itself becomes the protagonist, where the associations between products are unexpected and inspiring.
The store presents itself as an art gallery, each piece a work in its own right, designed to amaze and surprise visitors.

Beyond fashion, Dover Street Market Paris offers a diverse cultural program, with exhibitions and events that celebrate creativity in all its forms. The two lower floors host art installations and performances, following in the footsteps of former tenant 3537, a space dedicated to creativity already managed by the Dover Street Market team.

Dover Street Market in Paris isn’t just a store after all, it’s a meeting place for art, fashion and culture.
It’s an immersive experience that pushes the boundaries of creativity and innovation, and promises to revolutionize the way we perceive and experience fashion.