LOEWE X ON

The collaboration between Loewe and On fuses Spanish fashion flair with Swiss engineering expertise, offering a range of clothing and footwear designed for urban and outdoor adventure.

This fifth collaboration combines Loewe’s unique aesthetic with On’s technical innovations, with a new logo merging the two brands.
The collection focuses on simplicity and performance, with high-performance color block fabrics, all-weather outdoor pieces and a reinterpretation of On’s Cloudtilt model.

The garments, photographed in the wilds of California by artist Ryan McGinley, offer an aesthetic that is both urban and functional.
Ultra-light jackets in ripstop fabric, waterproof capes, performance tops in recycled technical jersey, fleece hoodies and bonded jersey sweatshirts make up this versatile collection. 

A range of accessories, including neck warmers, socks, caps and underwear, completes the collection, available in a palette of bright colors as well as neutral and tie-dye monochromes.
This Loewe x On collection is available from May 23 on loewe.com, on.com and selected retailers.