BA&SH UNVEILS ITS EPHEMERAL UNIVERSE : CHIC AND RESPONSIBLE IMMERSION

Ba&sh unfurls its chic, committed universe in an ephemeral pop-up in Lyon 2e, offering a unique fashion experience until May 17.

It’s a unique opportunity for fashion enthusiasts to unearth unique pieces while adopting a more sustainable approach to consumption.
The Ba&sh brand, renowned for its commitment to sustainable fashion, chose Lyon for its pop-up, a city increasingly associated with second-hand fashion.

With over 1,000 pieces on display, from spring collection gems to sophisticated outfits for special occasions, every item embodies Ba&sh’s signature chic and elegance.

In addition to the opportunity to acquire unique pieces at low prices, Ba&sh also offers the chance to participate in circular fashion by taking back old clothes. In exchange, customers receive a voucher to use immediately to enrich their wardrobe with Ba&sh Seconde Main items or new finds in store and online.
A resolutely responsible approach that brings circular fashion full circle.