ÁWET NEW YORK MOVES TO PARIS

Áwet New York arrives in Paris with an exclusive pop-up in the emblematic Marais district, from April 22 to 28, at 5 rue des Commines.
This launch is just a foretaste of the brand’s plans for the future opening of a permanent store in Paris, details of which will be announced at a later date.

The brand took its first international steps at Resort 2023 at Soho House Paris.
Instead of simply presenting a collection, Áwet New York focused on community building, forging strong links with Parisian customers. This approach has strengthened its support in the City of Light.

Expressing his enthusiasm for this expansion, Áwet Woldegebriel, the brand’s founder, said, “Paris has welcomed us with open arms. It has become a second home for our brand, and we’re delighted to give our customer base the opportunity to experience our unique retail concept first-hand in this dynamic market.”

Woldegebriel also emphasized the strong demand for Áwet New York’s products in Europe and the importance of meeting customers’ needs by creating engaging activations.
Following the successful launch of Áwet New York’s flagship store in 2023, located in New York’s Noho district on Bond Street, the brand’s expansion into Paris further consolidates its position as a global fashion brand.