DISCOVER THE OUTDOOR WORLD WITH THE COLUMBIA POP-UP AT CITADIUM !

The iconic Columbia brand, born in Oregon in 1938, has set up shop at Citadium, the Parisian streetwear landmark on rue de Caumartin (9th arrondissement).
The pop-up, inaugurated on Monday April 15, will remain open until Sunday May 12.

Columbia brings a touch of nature to the urban bustle of Paris. Specializing in outdoor clothing, the brand is presenting its technical wardrobe in a green setting on the 1st floor of Citadium, opposite the escalators.
In this space focused on sustainability, mobility and utility, discover Columbia’s spring-summer 2024 collection, entitled “Ready to Roam” (Prêt à Partir). Moss-green T-shirts, practical cargo pants and slim sleeveless down jackets await you, accompanied by accessories such as lightweight hats and caps.

During the pop-up period, Columbia has planned a series of activations in collaboration with the Parisian store, offering an immersive 360-degree experience. Giant panoramic screens inside and outside the building, animations on social networks and exterior window dressing complete this unique experience.