LAATO PRESENTS ITS FIRST POP-UP STORE IN TOKYO

On April 16, the “Laato” brand opened the doors of its first pop-up store in Tokyo, at Shinjuku Lumine 1.
Based on the “I am me” concept, Laato’s designs and colors embody the softness and elegance of the adult woman.

Brought to you by Urban Research Co, Ltd. this pop-up will be the first of its kind for Laato, taking up residence in the Shinjuku Lumine 1 2F event space for a limited period until April 29.

Since its inception, Laato has chosen not to follow a seasonal theme, preferring to offer garments that allow every woman to cultivate her own style. This season, the brand presents a range of gradient colors and layered styles, with versatile items that adapt to different looks.

The pop-up will feature the pre-spring 2024 collection, as well as pre-sales of the first spring-summer collection and part of the second collection.
In addition, special limited-edition items will be available, offering visitors an exclusive experience.
Don’t miss this opportunity to discover Laato and find unique pieces for your wardrobe.