ASPHALTE UNVEILS ITS POP-UP STORE IN PARIS

The Bordeaux-based clothing brand, which specializes in on-demand production, opened the doors of its pop-up store in Paris on March 15, running until June 4.
Located at 126, rue de Turenne in the 3rd arrondissement, this ephemeral store covers an area of 200 square meters, showcasing the brand’s men’s and women’s collections.

Co-created with Asphalte customers, this pop-up store was preceded by a consultation to gather their expectations. Contrary to the usual system of pre-orders, customers will have the opportunity here to buy pieces directly in-store, responding to a growing demand for certain items such as pants, shirts and shoes.

This opening is accompanied by the raising of 5 million euros in funds to support the brand’s European expansion and develop its women’s offer.

The pop-up store also features a dedicated pre-order area, allowing customers to discover new products every week.
This initiative marks a turning point in Asphalte’s sales strategy, reflecting its commitment to meeting the needs and desires of its customers.