Fendi x Chupa Chups

On the occasion of its Autumn-Winter 2024/2025 fashion show, Fendi unveiled a leather goods accessory tailor-made for the famous Chupa Chups lollipop. A surprising creation that reflects a strong trend: snackification.

"Utilitarian and extravagant". That's how Fendi's latest collection is summed up in its note of intent, and this unusual accessory could well be the perfect embodiment. The Chupa Chups Lollipop Holder, the result of a collaboration between Fendi's "Fun Fur" and Chupa Chups' "Forever Fun", takes the form of a lollipop holder to be worn around the neck or attached to Baguette, Peekaboo and other best-selling bags from the Italian brand. Designed in Fendi's workshops, this leather case takes the recognizable shape of the candy but gives it a couture touch: available in various shades, it features the double F logo designed in 1966 by Karl Lagerfeld, three years before Salvador Dali created the Chupa Chups logo.

Luxury and pop culture are increasingly coming together, and the collaboration between Fendi and Chupa Chups is in line with the many partnerships between fashion houses and food brands in recent years.