SONGZIO AT PRINTEMPS HAUSSMANN UNTIL FEBRUARY 4, 2024

The South Korean designer brand has chosen L'Endroit, Printemps Haussmann's avant-garde designer concept store, to unveil part of its aesthetic and origins. The décor, blending black wood and metal, perfectly illustrates the brand's identity.

Located in the men's section on the second floor of Printemps Haussmann, alongside renowned brands such as Dior and Gucci, this pop-up showcases Songzio's exclusive Pure Level spring-summer 2024 collection.

Launched on December 2, the pop-up store will remain open for another month.

In January next year, in parallel with the Fall/Winter (F/W) season at Paris Fashion Week 2024, the brand plans to launch an outdoor campaign on the outside walls of Printemps Haussmann, a first for a South Korean brand.

In June of the following year, Songzio will open a flagship store in the Marais district of Paris, and also in New York, USA, in 2025.

"During Paris Fashion Week, visitors and fashion industry influencers from all over the world will have the opportunity to discover our style," said a Songzio source.