Training
TRENDER
LVL.1
Training
TRENDER LVL.1
In a company, the “Fashion Trendsetter” is a personality within the company capable of imagining future consumer behavior through analysis of new trends, consumer developments and product design. Based on these analyses, he or she draws up specifications for the production of the company's new products. He/she coordinates the technical design and fine-tuning of new prototypes.
The Trendsetter must be constantly tuned in to his or her environment, have a very broad vision of society, and possess a broad cultural background, so that the results of his or her analysis are as precise and relevant as possible.
Educational programs
Competence block 01
Understanding the social role of trends
Defining a socio-economic context
Studying tribes and consumers
Establish a competitive watch
Competence block 02
Understanding social networks
Understanding the interest of bloggers and influencers
Study the press and newsletter
Study advertising
Prerequisites
Hold a Bachelor's degree
Have significant professional experience in the sector covered by this certification.
Otherwise, please contact our administration to assess your motivations and expectations with regard to the training.
Prerequisites in the fields of behavioral analysis, marketing and advertising are highly appreciated.
The jury
Made up of 2 experts, the jury awards the training certificate after examining the file and checking the results of each quiz. It then awards the following grades: assez bien, bien, très bien.
Training eligible for financing
The cost of this course is €1250
Outlet
This certification is an additional asset when interviewing for a job, for the development of a corporate position or for your entrepreneurial projects in prospective and creative fields.
The Trendsetter is often associated with the fashion, styling and textile/clothing industries, but his or her mission can also be applied to many other fields: automotive, agri-food, marketing/advertising, health, well-being, artificial intelligence, new technologies, ecology ....
This function can also be applied to a wide range of professions other than stylists and designers: sales, all-sector sales, purchasing managers, sales managers, marketing/merchandising managers, social media managers, etc.
Includes :
Start on the date of your choice
Access time: Immediate
Training certificate
60 lessons
520 hours of training
PDF courseware
Web & mobile access
Continuous assessment / Presentation of end-of-project report