Training
TRENDER
Training
TRENDER
In a company, the "Fashion Trendsetter" is a personality within the company capable of imagining future consumer behavior through analysis of new trends, consumer developments and product design. Based on these analyses, he or she draws up specifications for the production of the company's new products. He/she coordinates the technical design and fine-tuning of new prototypes.
The Trendsetter must be constantly tuned in to his or her environment, have a very broad vision of society, and possess a broad cultural background, so that the results of his or her analysis are as precise and relevant as possible.
Educational programs
Domaine 01
Understanding the social role of trends
Defining a socio-economic context
Studying tribes and consumers
Establish a competitive watch
Domaine 02
Understanding social networks
Understanding the interest of bloggers and influencers
Study the press and newsletter
Studying advertising
Domaine 03
Understanding recurring mechanisms
Analyze algorithms and data
Understanding disruptions
Introducing megatrends
Domaine 04
Understanding ecological megatrends
Understanding technological megatrends
Understanding counter-cultural megatrends
Understanding elitist megatrends
Domaine 05
Study textiles, their innovations and applications
Study colors, their evolution and applications
Design moodboards and apply them
Training eligible for OPCO financing
The cost of this course is 3890€
Includes :
Start on the date of your choice
Access time: Immediate
Training certificate
60 lessons
520 hours of training
PDF courseware
Web and mobile access
Continuous assessment / Presentation of end-of-project report
ACCREDITED TRAINING
Prerequisites
Hold a Level IV diploma (Bac or equivalent)
Proof of significant professional experience in the sector targeted by this certification.
Otherwise, please contact our administration to assess your motivations and expectations with regard to training.
Prerequisites in the areas of behavioral analysis, marketing and advertising are highly appreciated.
The jury
Made up of 2 experts, the jury awards the training certificate after examining the file and checking the results of each quiz. It then awards the following grades: assez bien, bien, très bien.
Outlet
This certification is an additional asset when interviewing for a job, for the development of a corporate position or for your entrepreneurial projects in prospective and creative areas.
The Trendsetter is often associated with the Fashion, Styling and Textile/Clothing areas, but his or her mission can also be applied to many other areas: Automotive, Food & Beverage, Marketing/Advertising, Health, Wellness, Artificial Intelligence, New Technologies, Ecology ....
This function can also be applied to a wide range of professions other than stylists and designers: sales, salespeople in all sectors, purchasing managers, sales managers, marketing/merchandising managers, social media managers, etc.
Certification - Final report
To validate the "Promostyl Fashion Trendsetter" professional expertise certification, the learner must write a report at the end of the training session.
This report must reflect what the learner has learned throughout the course, and is based on a theme chosen by the learner to present the concepts or notions acquired in a structured way. It may also provide the learner's first professional experience of report writing, and could therefore be invaluable when looking for a job.
The report will be subject to evaluation, and must therefore obey certain rules and follow a certain plan:
Choose and present the sector (fashion, luxury goods, decoration, industrial design ....) you wish to study. This presentation must be defined by at least 2 or 3 slides (Powerpoint format).
- You should then follow the following outline:
Introduce the leader in your chosen sector. - Define the market watch you want to conduct.
- Highlight the trends you've observed.
- Describe the concept you have devised.
- Finalize your end-of-training report by creating a summary moodboard.
Required format : Powerpoint, A4 landscape format with a minimum of 15 slides.
The final report will be given a coefficient of 3 in the final grade.