28 July 2022 - By Promostyl

The vegetal pop-up

More and more brands, whether in design, fashion, or cosmetics, are turning to pop-up design. This is the case of the cosmetic brand Ulé, founded by Lindsay Azpitarte, which offers a perfect example of the alliance between natural beauty, plants, and design. In the heart of the Marais, the pop-up highlights the values of the brand and its concern to harmonize well-being and plants through a natural décor and the presentation of the concept of a vertical farm from the outside to the heart of its treatment cabin.

The principle: a simple, natural range and respect for nature to be both innovative and attractive. The first brand to use vertical agriculture and indoors, the plant world is central to this pop-up with vertical structures: plants covering the exteriors, walls, shelves, or even stairs.

Ulé wants to offer its customers a space in the heart of Paris, where you can attend workshops or book a treatment to discover the brand's range and accessories. For a break from plant-based and environmentally innovative cosmetics, visit the Ulé pop-up store.