December 9th 2021 – By Promostyl

The BEAMS Store in Tokyo

Founded in 1976, the Japanese brand BEAMS, offers clothing for men and women. For several years now, the brand has been seen around Japan's main streets and in a series of Asian shopping malls like in Hong Kong, Taipei, Beijing and Bangkok. But it is in the Japanese capital of Tokyo, where shoppers can enjoy the widest range of BEAMS’ products. The store is located on the street of Meiji dori, a shopping street in the city's Harajuku district, which brings together sophisticated concept stores in one building. This four-story building is probably the most famous one of the entire street because of its renovations which were carried out to make the building more adaptable to the needs of foreign and Japanese buyers.

The store was renovated by interior designer Ryota Ishii and architect Atsushi Sekiya. They designed the second floor of the building by installing a suit heaven, as well as an eponymous collection of casual and stylish men's clothing, and also, the BEAMS 工房 (kobo beams) repair shop which offers repair and fitting services for clothing. The sections of the floor are divided into two, and although they have a distinct look and feel, the white marble floor and the use of natural materials, such as wood and glass, help create a connection between the two atmospheres.

The global design of BEAMS is characterized by clean lines, which makes it easy to adapt to any kind of space such as a contemporary or classic style. The materials of the floors, ceilings, shelves and other equipments have been carefully chosen to create a new setting with a familiar atmosphere.