September 02^nd, 2021 – By Promostyl

Looknow, the natural and geometric shop

For its second store, the high-end women's fashion brand Looknow has moved into a 240 m2 retail space in China's largest city, Shanghai. Opened by large floor-to-ceiling windows and two entrances on the first floor overlooking the Xintiandi shopping mall, the store offers an airy and bright space, allowing for a pleasant shopping experience and showcasing the products and decor.

Embellished with a soft shade of yellow and some colorful armchairs, the store presents its collections in a natural world, cement floor and wooden furniture, metal bar blending into the decor, and sometimes fluffy and colorful rugs.

Mixing nature and human work, the sales space releases an atmosphere of artistic relaxation, underlined by the works of art placed among the Looknow products, and thus offers a personalized shopping experience out of time and space.