June 17th, 2021 – By PROMOSTYL

Swarovski and its new concept in Germany

A new concept store for the famous crystal jewellery brand, these recently opened boutiques in Germany are already a hit with locals and tourists alike.

Located in the most prestigious locations, such as next to the Köln Dom in Cologne, the shop presents a cosy and romantic world, covered from floor to ceiling with pastel pink and olive green carpeting. The jewellery and crystal items are presented in small cases in the same colours as the walls, decorated with colourful statues and accessorised with Swarosky jewellery.

With pieces presented as if in a museum exhibition, a warm welcome and an original and very pleasant shopping experience, Swarosky presents its new collection in a spectacular way.