ALICE + OLIVIA REOPENS ON MADISON AVENUE

Alice + Olivia is reaffirming its presence in New York with the reopening of its flagship boutique on Madison Avenue, now redesigned as a vibrant, experiential space.
Created in collaboration with Sugarhouse Design + Architecture, the new store concept blends discovery, community, and emotion in a setting that embodies the brand’s playful sophistication.

The storefront captivates with its cherry-red Benjamin Moore Heritage Red façade, detailed with floral brass medallions handcrafted in France.
Inside, textures and materials flow harmoniously, turquoise-painted walls, golden moldings, unlacquered bronze, artisanal furniture, and vintage sofas create an elegant and immersive environment.

Beyond a simple retail experience, the boutique aims to become a cultural hub.
This fall, it will showcase a curated vintage selection and an exclusive jewelry line designed by Stacey Bendet.
The space will also host pop-up collaborations, trunk shows, and events dedicated to emerging designers.