ROSÉ X PUMA

South Korean artist Rosé (of BLACKPINK) has unveiled her first capsule collection with PUMA, titled ROSÉ IN FULL BLOOM. The global launch took place in Shanghai on September 8, 2025, with an immersive space inviting visitors into the singer’s creative universe.

The capsule merges Rosé’s personal identity with PUMA’s sporty DNA. Iconic silhouettes such as the PUMA x ROSÉ Speedcat LEA and PUMA x ROSÉ Speedcat Ballet have been reinterpreted in shades of black, off-white, and pastel accents. Complementing apparel includes sweatshirts, jackets, t-shirts, and accessories carrying the “ROSIE” logo, a nod to Rosé’s album, with a soft and elegant aesthetic.

The launch experience featured interactive installations including a personalized photo booth, voice memos recorded by Rosé, a letter wall where fans could write to the artist, and even a virtual fitting area.
This collaboration represents a milestone for PUMA, strengthening its positioning in the artistic and fashion landscape through a globally influential ambassador of contemporary style.