October 14th 2021 – By Promostyl

X11, The Largest Toy Store in China

The store X11 in Shangha,i is the largest toy collection store in China! With more than 2,000 square meters of space, two floors which includes the first floor and the basement of a building, the store has the most diverse collection of products with toys from all over the world. The architects at BloomDesign have created a space that is atypical beyond its size in order to create a "wow" effect for customers.

To catch the eyes of a customer, they first made a facade along the entire length of the building which is 5 stories high. They put in "blind boxes" as well as LED lights to reinforce the store's visual identity, which attracts people that are walking down the street. The LED lights turn on at night and form distinct pixel patterns, creating virtual images and 3D illusions. Inside the store, the design team chose the theme: 'X Ark', a scene of reconstruction after the end of the world. This tells a story to the customers as soon as they enter the store, you walk through the front door and enter directly into a science fiction world.

To make the store even more impressive, the architects decided to break the first floor slabs and connect the two floors together to further expand the space. The beams and columns made of concrete and silver matte stainless steel, as well as the 6-meter high central shelf that is also in gray color, adds a cyberpunk and futuristic style to the toy store environment. Everything has been imagined in order to take a break from the real world and enjoy a few moments in an imaginary one!