As a talent spotter and expert in new trends, Promostyl comments on and analyses the latest shows presented by young Chinese designers during Shanghai Fashion Week. Inspirations, star pieces and key details: a review of these collections with a restricted yet nonetheless (very) definite influence.

Selected by PROMOSTYL

But who are they exactly? We know them by the names of Shushu/Tong, Roderic Wong, Luem and Nayoung and, each in their own way, they embody the new Chinese fashion scene. At the forefront of the stylistic gimmicks of the future, these bold designers offer an advance interpretation of the male and female wardrobes that will be criss-crossing East and West alike.

Disillusioned dreaming, destructured tailoring or romantic sportswear: the influences come thick and fast, each different from the last, with the designers striving to put a spin on codes, all the better to break free from them.

SHUSHU/TONG

This collection is full of feminity featuring different women and personalities. It looks like a dream, volumes are wrapping the body with soft and comfortable fabrics. The result is a young and girly woman wearing rich outfit, thanks to the choice of sweet colors.

RODERIC WONG

A masculine-based collection that features decontracted woman wearing deconstructed large shirts in neutral shades for a modern women. The design of asymetric pieces suggest an urban and fluid summer vibe.

ANIRAC

The traditional Chinese inspiration brings a strong identity to the brand. A serious and independant woman is presented in fluid fabrics full of beautiful volumes. Monocromatic sets, large volumes and ruffles will be trendy next season.

HUAMUSHEN

This minimalist collection with 4 silhouettes only is inspired by the traditionnal chinese culture. Meticulous embroideries are mixed with a modern touch for an outfit easy to wear everyday.

NAYOUNG

Original designs with girly colors, these are the keys to be a positive woman. A nightdress spirit to go to a party with an oversized vest borrowed from her boyfriend. Thanks to the choice of precious fabrics mixed together, which creats unexpected and original looks.

ALL COMES FROM NOTHING

All Comes From Nothing presents a simple wardrobe for a timeless woman and wearable at all moments of the day. Inspired by contemporary art, the collection features graphic and funny details such as large stripes and fluffy fabrics.

MOISELLE

Full of delicate details, Moiselle’s woman is romantic and elegant. Embroideries and flaked fabrics bring a precious impression on these looks.

YOUPPIE

Because every woman is unique, Youppie designed pieces with character, thanks to accumulations, accessories and volumes. Every looks are like costumes with strong personalities.

RECLOTHING BANK

This collection features a mix of fashion and crafted art with an accumulation of fabrics. The idea here is to reuse old garments to create new modern ones.

LUEM

Luem proposes a summer collection full of knitting. Women look sleazy yet comfortable thanks to the light colors. Classic pieces like trenchcoat are reinterpreted with a modern touch.

YIJIA

Inspired by equestrian outfits, the brand presents an elegant and free woman wearing neutral shades. A luxury universe full of natural prints and fluid fabrics.

DEVIL BEAUTY

This collection plays with the volumes featuring deconstructed garments mixed and matched to create a modern and bold silouhette. A very sporty yet couture collection mixing plastic fabrics with denims and striped shirts.

KYE

KYE presents us a relaxed woman wearing positive colors like pastels, associated with checks and laced topstitchings. Fluid fabrics are tightened at the waist and yellow shoes are finishing the outfits.

SIRLOIN

Sirloin presents us utilitarian clothes (raincoats, patched pockets and a lot of waterproof pieces) in primary colors with a lot of contrasted details. The designer proposed a very graphic runway for a daily and practical use. This collection is sporty and plays with the art of layering.

IMMI

Elegant, feminine and fluid lines, these are the keys to understand the new collection of IMMI. The silhouettes are long and sensual which creates a very aesthetical show. The garments’ finishes feature bloused and draped details.

The result? New fashion personalities are emerging, with strong characters, skilled at clothing design, the Chinese couture workshops is no less than their Western counterparts, whatever one might say.

In short, a new talent pool to which we will very shortly be devoting a third article.