The LVMH prize is an award that has been thrilling the fashion world every year since 2014. On 27 and 28 February, the pre-selected designers went head to head, presenting their designs to the International Committee of 68 experts.
A premium jury
For this seventh year of the competition, three new figures joined the members of the jury: Rihanna, Virgil Abloh and Stella McCartney.
The jury is currently made up of Jonathan Anderson, Kris Van Assche, Maria Grazia Chiuri, Marc Jacobs, Nicolas Ghesquière and Clare Waight Keller, along with Delphine Arnault, Jean-Paul Claverie and Sidney Toledano.
The eight LVMH Prize 2020 finalists
We finally know the names of the eight finalists who will face each other in the grand finale scheduled for 5 June 2020.
AHLUWALIA by Priya Ahluwalia (British designer based in London)
CASABLANCA by Charaf Tajer (French designer based in London)
CHOPOVA LOWENA by Emma Chopova and Laura Lowena (American-Bulgarian designer and British designer based in London)
NICHOLAS DALEY by Nicholas Daley (British designer based in London)
PETER DO by Peter Do (American designer based in New York)
SINDISO KHUMALO by Sindiso Khumalo (South African designer based in Cape Town)
SUPRIYA LELE by Supriya Lele (Indo-British designer based in London)
TOMO KOIZUMI by Tomotoka Koizumi (Japanese designer based in Tokyo)
The winner, who will follow in the footsteps of 2019’s winner Thebe Magugu, will receive the sum of 300,000 euros to support their brand’s development, along with a year’s coaching by a dedicated team from the LVMH group.
At Promostyl, we’ve already chosen our favourite: Charaf Tajer, whom we’ve been following from the very beginning, first of all in the Parisian collective Pain O Chokolat, then his collaboration with the label Pigalle, and now his brand Casablanca that is taking the fashion sphere by storm.
Another highly awaited award is the Karl Lagerfeld Prize, which one of the eight finalists will also receive, offering 150,000 euros in support and a one-year mentorship.
See you in June!