June 17th, 2021 – By PROMOSTYLSummer is here: this season’s swimwearSummer is here, the heat and the sun are already part of our daily life, for our greatest pleasure! So what are the new swimwear trends for this season? To shine on the beach or the pool, or simply to wear them in the street…
June 10th, 2021 – By PromostylCrochet, a vintage must-haveAlthough our grandmothers often wore crochet, for years it was the cheesy piece that we didn’t want to wear. But fashion is an eternal restart with unexpected novelties on pieces and shapes already seen, and in the air of the trend. From that hippy chic bohemian look…
June 03rd, 2021 – By PromostylWhat accessories to shine this summer ?Summer is almost here, the sun and the heat are coming, so let’s equip ourselves with our most beautiful accessories to celebrate blue skies and holidays as they should be! For the bag, the eternal return of the straw and wood bag. Find it…
May 27th, 2021 – By PromostylThe suit,iconic and untimelyA pivotal garment for all collections and all seasons, the suit, democratized for women shortly after the Second World War, is a symbol of feminine freedom and elegance. Present everywhere, in haute couture as well as in fast fashion, worn on all occasions, at work, on a…
May 20th, 2021 – By PROMOSTYLThis summer, the trend is daringAfter a year of confinement, we need to start going out and dreaming again. Now that we can finally see the end, it’s time to redo our wardrobe for this summer and enjoy life. So this year, we must dare. Dare the colors, dare the…
May 13th, 2021 – By PromostylGreenwashing is in fashion: an eco-responsible wardrobeWe see it everywhere in all designers and all major brands, fashion becomes eco-responsible. It is today and still for a long time the key words of a good marketable collection. Ecology becomes the number one selling point before trend, cost and comfort.We know…
May 06th, 2021 – By PromostylThe workwear trend, this fashion basic is back for this mid-season AtThe head of seasonal desires and spring trends, the jumpsuit is available in line with the fashion aura of fashion houses and labels in vogue. Oscillating between workwear details and rally influences, this wardrobe essential, nicknamed boiler suit in…
April 29th, 2021 – By PROMOSTYLThe gold and silver, the colors to find everywhere this yearWe saw it in the last fashion shows of this year, the trend is the gold and silver. If these two colors spend their time to return on the catwalks for years, this time again they come back in force,…
April 22nd, 2021 – By PromostylFocus on the Gucci brand, 100 years of creationGucci turns 100 this year. On this occasion, the Italian brand presented a new fall winter 2021 collection, inspired by the Keys pieces of the house. Its with a digital fashion show that Gucci transports us through time, taking the equine codes…
April 15th, 2021 – By PromostylWhen the homewear becomes street wear with slippersThis last year, we all have to stayat home. The home wear fashionblew up the counters, the big brands, from the fastfashion to the luxury, expandedtheirdepartment of jogging suits and slippers, exchanging the working wear for a casual and comfortable look.After the bigappearance…
April 08th, 2021 – By PromostylSupreme and its many collabsIt’s with brio that the Supreme brand begins its year 2021. Founded in 1994 by James Jebbia in New York, the world famous Street Wear brand continues to multiply featuring. Making since the beginning the collaborations its sales force, this year, Supreme goes all out for …
April 01st, 2021 – By PromostylStan Smith: Iconic and GreenAdidas reinvented as promised her Stan Smith, a classic of the brand created in 1964 and became a must have in 70’s. In order to respect the climates issues which are becoming more and more critical, the brand renews its ﬂagship model in a more responsible…
March 25th, 2021 – By Mode In Textile Crocs: your best ally of fashion and comfort After a noticed but risky start in fashion industry, the plastic shoes brand Crocs explodes its sales and becomes the must have fashion product in your wardrobe. With lot of collaborations, Balenciaga, Justine Bieber and his brand Drew House…
March 18th, 2021 – By VogueDenim trend : eternal fashionUsed since the XVIII century, the denim come back once again in force this year. Form the fast fashion (Zara) to the top of the line and the luxury (Hermes), you can ﬁnd them everywhere, as a total look or in one piece.Jeans retailers like Levi’s …
March 11th, 2021 – By VogueThe nineties trend is back, by Isabel Marant For her fall-winter 2021-2022 collection, designer Isabel Marant mixes the underground aesthetic of the Gabber scene of the early 90s with the bohemian and libertarian spirit of the sixties. Discover our selection below.Sportswear and vinylThe free spirit of folk
March 04th, 2021 – By VogueThe 4 fashion trends seen at the Etro Fall-Winter 2021-2022 show Veronica Etro presented her new collection in Milan, a mix of bohemian prints and couture streetwear inspired by the great rock icons of the 70s. Seventies inspirationThe print mixThe bohemian evening wardrobeThe artisanal streetwear
February 25th, 2021 – By Mode In TextileFrench brand Volrose develops the first haptic dresses Volrose is a Parisian brand of “augmented clothing” imagined and developed by Thomas Franzini. Enriched with Nightfire acoustic technology, each Volrose garment plays its own music or sound, intended for the wearer.The sound vibrations diffuse through the bone connection…
February 18th, 2021 – By VogueThe 5 fashion trends for Spring-Summer 2021 What are the trends for spring-summer 2021? We will decipher for you in 5 moods the sure values of the next season.NinetiesAcne StudiosJacquemusGivenchyMasksRick OwensBalenciagaMarine SerreCandyChloéPradaChanelRomantic dressesDiorValentinoIsabel MarantLow waistBalmainFendiVersace
February 11th, 2021 – By DezeenIris Van Herpen creates haute couture dress from ocean plasticFashion designer Iris van Herpen has unveiled a haute couture dress constructed from ocean plastic fabric produced by Parley for the Oceans, which was cut into trilateral pieces to form a tessellated, translucent garment.The dress forms part of Van Herpen’s Roots…
5 major fashion moments to remember from the SS21 couture catwalk Take Valentino’s glam-rock platform boots, add Fendi’s supermodel lineup and the return of one of fashion’s most-loved designers, Alber Elbaz — here’s how Couture Fashion Week Spring/Summer 2021 came through with the haute energy we need for 2021Haute realityThe big pinkBurnished goldElectric prints3D florals
The top 5 sportswear pieces from Tory Burch to have in your wardrobe Between technical sets for energetic jogging and more elaborate pieces for a country walk, here are our top 5 sportswear pieces from Tory Burch that you must know.The classic 70s tracksuitStylized fleeceA sweater in all weatherA seamless leggingA comfortable pair of…
Johannes Warnke’s futuristic and daring fashionYou can’t miss Johannes Warnke’s designs. If you’ve watched Lady Gaga’s dramatic music video for “911”, you will have been treated to the sight of his high-concept luxury. Warnke’s clothes brim with colour and texture, and move with their wearers to create arresting tableauxThere’s a cerebral side to Warnke’s work,…
14 January 2021 – By PROMOSTYL With a selection of key cuts, colors and materials for the season, here are the 5 men’s fashion trends you need to know for Winter 2021. Tayloring and the oversized coatjw andersonraf simonshed maynerThe total print lookSACAILOUIS VUITTONPRADA Denim revisitedMARTINE ROSEOFF-WHITEALYX The retro cardiganY/PROJECTHERMESMARNIThe monochrome lookBALMAINLOUIS VUITTONACNE STUDIOS
7 Janvier 2021 – Par Vogue UK Cape Blend – BurberryCape Blend – LANVINCape Blend – PACO RABANNEDISCO – BALMAINDISCO – CHANELDISCO – ELIE SAABLONG DRESS – CHANELLONG DRESS – DIORLONG DRESS – MICHAEL KORSMONOCHROME MAGIC – DOLCE & GABBANAMONOCHROME MAGIC – GAMBATTISTA VALLIMONOCHROME MAGIC – PORTS 1961THE NEW LOOK BRALETTE – DIORTHE NEW…
Improving their impact on biodiversity will be the urgent new aim that fashion brands and other ready-to-wear retailers must pursue. At least, this is what the “Biodiversity: The next frontier in sustainable fashion report from the firm McKinsey & Company reveals. Here’s how.
While men’s fashion week exceptionally took place behind closed digital doors, a handful of Asian designers successfully stood out from the rest with attractive style suggestions.
As Paris closes its first 100% digital haute couture Fashion Week, we take a look at what fashion has in store for us in this “new world”.
Given the lockdown, the coronavirus crisis has led us to rethink and question the way we dress, foreshadowing the arrival of new style paradigms that are a far remove from the concept of trends, blending a casual style and eco-friendliness.
Already having been turned upside down and in major flux, the fashion world has seen its standards shift over the past few seasons, with the global Covid outbreak only accentuating these fundamental questions, namely the date and format of the presentations of the collections, or even the pertinence of fashion weeks…
The internet has been the stage for the emergence of several aesthetics trends, and most of them actually end up becoming guides for the development of food, beauty, fashion and design products. During the first trimester of 2020, a specific aesthetic has gained numerous adepts: The Cottagecore.
Since April 2019, we have been diligently following the Do Nothing Club, the slow movement to learn how to slow down on a daily basis, started by two young entrepreneurs Marion Galtier and Bénédicte Hallion.
Because there will be better days ahead although we are currently in lockdown, we are beginning to look at this summer’s collections! When you think of summer, you think of swimwear. The Promostyl team has therefore prepared its favourite little selection of swimwear just for you, to wear whether you’re at the beach or in…
The year of 2020 has started somewhat in a very different way for most of the world’s population, and as we face a quarantine that seems to be endless one thing is certain: fashion will change. It is interesting to notice that even though people will want to spend more time outside once it is…
The fashion industry is committed to always present desirable designs, and it does so by displaying the latest collections during fashion shows all over the world. It is an endless cycle of showcasing clothes and accessories that will be in stores in a matter of months, which will be eventually adopted by a great percentage…
Since last March, the whole world has been contending with the dramatic event represented by COVID-19. Among lockdowns and many activities that have come to a standstill, every sector is affected by this worldwide strange time.
Transition from one fashion season to another is not a simple task as we have to figure out the new styles and colors to adopt in order to remain trendy. From street style to runway outfits, we scroll, click, and watch everything up close scrutinizing every video and photograph to finally pick the season’s best…
The LVMH prize is an award that has been thrilling the fashion world every year since 2014. On 27 and 28 February, the pre-selected designers went head to head, presenting their designs to the International Committee of 68 experts.
A packed week of presentations and shows of all kinds, Paris Fashion Week emerged as an intense and prolific occasion. Socially-engaged shows, sustainable creativity and a celebration of heritage: we review these memorable fashion moments.
At the latest Milan Fashion Week, the Italian house announced the arrival of the Belgian designer Raf Simons alongside its founder, Miuccia Prada. An event.
What lies behind the clothes that we sometimes buy in a frenzy without really thinking about it? This is the question that the Clear Fashion app attempts to answer, deciphering brands and their production methods at a mere click on your smartphone. Here’s how.
It is almost time to buy yourself a new swimsuit however it is important to keep in mind that traditional fabrics used to create your favorite bikini is also harmful to the environment, and it is quite simple to understand why: plastic.
A device that allows you to transform any garment or fashion accessory into a connected object? This is the feat accomplished by Google, which has managed to convince Levi’s and Saint Laurent to incorporate it into one of the pieces in their collections. Here’s how.
A celebration of the know-how of the top luxury houses’ couture ateliers, the most recent haute couture Fashion Week showed, once again, what French fashion knows best. Precious fabrics, meticulous embroidery, fabulous silhouettes: in the space of a few minutes, the shows revealed a huge amount of effort, combining an acute sense of detail with…
A marketing pitch that has now become a must, today sustainability is the watchword of luxury brands in search of new credibility. Faced with ever-more demanding buyers when it comes to respect for the environment, luxury groups and houses are rethinking their position with a series of concrete measures affecting, among other things, the materials…
It’s only a “bye for now”. Or almost. At the age of 67, the fashion designer Jean-Paul Gaultier presented his last haute couture show at the most recent Paris Fashion Week. It was an opportunity for the bad boy of French fashion to celebrate 50 years of fabulous creations with his indomitable party spirit.
Men’s Fashion Week has just come to a close and our key takeaway is the following: the men’s wardrobe will be playful with an imaginative note. A pronounced touch of humour marked the men’s designers, who approached the season with narrative motifs, lots of pets and colour teamed with shine.
The winner of the Karl Lagerfeld Prize at the latest LVMH Prize awards, the young designer of Israeli descent presented his first official collection at the start of this year, blending urban minimalism with neo-oriental inspirations.
Daniel Lee has been delighting and surprising the fashion sphere with Bottega Veneta’s new image for just over a year now. Appointed creative director following on from Tomas Maier after 17 years, Daniel Lee has met the challenge with flying colours, successfully reviving the house.
Winter is far from over and we’re already thinking about the looks that we’ll be wearing this summer… But what are the brands to follow to create the perfect look? Discover our teams’ favourite selections for next summer
After Carven and Lanvin, it’s the turn of Patou to begin its revival. An iconic haute couture house created at the turn of the 20th century that continues to be remembered for its fragrance, it was closed in 1987. In a nostalgic move in line with this renaissance trend, the luxury giant LVMH acquired the…
With an aesthetic in tune with the times, Baptiste Pradeau expresses his different creative talents, designing impactful accessories and innovative total looks. Here’s his story.
To mark its 30th anniversary, ESMOD Seoul fashion school organised two fashion shows on 5 December: one for the ESMOD international group and one celebrating the end-of-year diplomas for ESMOD Seoul students.
François-Henri Pinault presented his Fashion Pact at the most recent G7 summit. Supported by over 140 signatories, the head of the Kering group suggests concrete ways to minimise the damage to the environment caused by the textile sector.
It’s hard not to have heard of Sézane, the fashion label born online in 2013 that has shaken up the French retail market in the space of a few years thanks to thousands of loyal customers. A dazzling success that the brand owes to its founder, Morgane Sézalory, whose creativity and art of presentation have…
Japanism was the theme of the ninth Young Talent contest organised by the fashion school ModeEstah, which every year gives budding young designers the opportunity to reveal their talent. A competition open to all fashion enthusiasts without any prior training, which young Elisey Argirov won hands down with an artistic project inspired by the delicate…
Dyeing our fabrics a bright, long-lasting colour without polluting the environment? It’s now possible with microbial pigments, as demonstrated by Laure Fernandez and her “Future Artisans” project.
As a talent spotter and expert in new trends, PROMOSTYL comments on and analyses the latest SS20 trends presented by young Chinese brands during Shanghai Fashion Week. Inspirations, star pieces and key details: a review of these collections with a restricted yet nonetheless (very) definite influence.
As a talent spotter and expert in new trends, PROMOSTYL comments on and analyses the latest SS20 trends presented by young Chinese brands during Shanghai Fashion Week. Inspirations, star pieces and key details: a review of these collections with a restricted yet nonetheless (very) definite influence.
Inspired more than ever by the virtual world, fashion designers are now trying out new digital experiences, fusing reality and computer-generated images. We remember the collaborations of Dior with the avatar Noonoouri and Louis Vuitton with Final Fantasy figures. Fashion is now appropriating a new world of endless possibilities.
Selling second-hand items is not only economical but also champions eco-friendly values. Rented, resold, recycled or transformed… clothes are being given a new lease of life, limiting the waste problem raging on a global scale.
Budding designer Estelle Zhu, IFA Paris’ student, presented a first, highly creative collection, questioning our relationship to our cultural identities, whether contemporary or traditional.
Two young fashion majors from the prestigious Moore Fashion Design school had the unhoped-for opportunity to present their collections on 7 September, right in the middle of New York Fashion Week. The winners of the Fashion Week award sponsored by Century 21 Stores, Ashleen Castillo and Destiny Garner were indirectly sponsored by Global Design Feature,…
Paris Fashion Week was held from 23 September to 1 October. Between shows by major luxury houses and those by emerging brands, PROMOSTYL has spotted six designers who stood out during this event, which made a lasting impression once again.
A laureate of the renowned Genevan fashion school, the young designer has drawn on her multicultural experience to craft an inspiring first collection blending tradition and modernity.
In the town hall of Paris’ 5th arrondissement on place du Panthéon, Méghane Romagnoli presented her first collection for her graduation project at LISAA. Every year, the renowned fashion school organises a fashion show presenting its future graduates’ work. It is a way to get a glimpse of the up-and-coming generation’s work.
New York Fashion Week finished on 11 September. While designers presented ever more creative collections, Promostyl spotted seven designers who stood out during this unmissable fashion event.
September means the start of Fashion Week! From New York to Paris through London and Milan, it is now easy to fully immerse yourself in this strategic time in the fashion sphere thanks to the influencers who go from one show and event to the next for almost a whole month and share their everyday…
Merci in Paris, Bergdorf Goodman in New York, The Goodhood Store in London, LNFA in Berlin, etc.: concept stores are found all around the world. More than a distribution method, they are now proving to be a real marketing strategy.
Wearing a dress that doesn’t exist? At a time when augmented reality is setting the tone for new innovations, a piece without yarn or stitching has been created by the Dutch designer The Fabricant, in collaboration with Dapper Labs and the artist Johanna Jaskowska. More surprising still, this one-of-a-kind piece was auctioned on the blockchain…
In just three years, this Belgian label founded by two former athletes has distinguished itself from the usual kit supplier lines with its minimalist design and sustainable production methods. A godsend for sportswear.
The war against fast fashion has officially begun. The latest revelation to date: the enactment of the “Fashion Pact”, produced by François-Henri Pinault and supported by over 140 signatories. Consuming sustainable fashion without a negative impact on the environment is the determined battle now being fought by the top players in the textile industry.
Whether they are manufactured from recycled nylon fibre, materials renowned for their sustainability or feature an SPF filter, the trend is for swimsuits combining fashion and ethics, guaranteeing a summer season with a focus on sustainability. We review five brands with innovative products.
Offering a mix of prints, fringed pieces, shearling, sheepskin, etc., boho chic style is back in force! For the autumn/winter season, designers have created real urban Amazons ready to explore as-yet unknown lands.
Nowadays the question of comfort seems to be at the heart of designers’ preoccupations. Freeing the body from all shackles, using high-tech materials that are more flowing than ever, creating airy volumes with daring cuts, etc., designers are creating essential pieces with a something of a futuristic look.
Created by Kroeusna Khaou in 2007, the MyPhilosophy brand reveals elegant and delicate looks that are perfect for big occasions. Committed to an eco-friendly approach, the designer creates 100% ethical, custom-designed pieces!
Fashion designer Iris van Herpen drew inspiration from artist Anthony Howe’s kinetic sculptures to create a series of delicate and hypnotic silhouettes for her latest fashion show in Paris.
While the sportswear trend is one of the main inspirations for designers, it now appears to share its place with tailoring. Slogan sweatshirts give way to structured suits and minimalist garments.
Elegant and intelligent, the “secret” Australian brand attracts a clientèle that appreciates high-end clothing and respects sustainable development.
Known for his athletic prowess, former world gymnastics champion, Li-Ning, today creates sharp collections, inspired by the sporting wardrobe. Away from the beams and floor mats, he adapts the athleisure trend in an energetic and modern way.
Based in Los Angeles, Boyish manufactures its jeans in line with sustainability principles using ecological fabrics that require little water or toxic products. The new chic.
What if you changed underwear to obtain a more environmentally friendly wardrobe? This is what the Australian brand Bella Eco is suggesting with the creation of entirely biodegradable underwear.
Could Spanish fashion be emerging from its shy cocoon to (finally) reveal itself in broad daylight? After Heimat Atlantica, Masscob and Wilhelmina Garcia, it is Gimaquas’ turn to play its cards right.
Marc Jacobs reveals his brand new brand, understatedly named The Marc Jacobs. In collaboration with one of the hippest stylists of her generation, Lotta Volkova, the designer has created affordable pieces with cool attitude as the focus!
A textile additive able to effectively combat nasty odours that sometimes lastingly impregnate our clothes and may even leave a few bacteria behind? This dream has become a reality thanks to the action of the Sanitized Mintactiv additive that – directly incorporated into the cotton fibre – naturally and lastingly controls these undesirable odours. In…
Blood bonds are the strongest, Côme is the undeniable proof. Created in 2014 by brother and sister Clémence and Matthieu Dru, the brand offers up ultra-desirable pieces that are as delicate as they are urban. This summer, Côme launches its first 100% ethical collection, to be snapped up without delay!
Customise your clothes to the point of being able to nearly completely change them? This is the new promise of eShakti, the American women’s ready-to-wear brand known for offering custom sizes and styles.
Based at the heart of the United Arab Emirates, Faiza Bouguessa draws openly on traditional Dubaian know-how. Combining Eastern inspirations and Western trends, the young Frenchwoman offers bold and elegant pieces with ultra-refined details. Focus.
Ready to conquer the ready-to-wear industry, the fashion subsidiary of the digital behemoth is joining forces with important influencers for promising collaborations.
Drawing its roots in the Frankfurt basin, Chanty has been keeping the skilful art of lingerie alive with passion and innovation since 1957.
Created by former journalist Mayte Allende, the Bande Noir label offers bold and contemporary pieces that sculpt the figure to perfection. The label invites us to discover a new delicate yet sophisticated facet of minimalism.
Always at the cutting edge of technological innovation, the Chinese smartphone manufacturer Huawei has just launched the “Fashion Flair” programme, a new approach to fashion design based on the use of… a mobile phone.
After music and film, Rihanna is now heading her own luxury fashion house based at the heart of the French capital. The influencer takes her inspiration from the male wardrobe in the design of sophisticated urban pieces to take a look at now!
Announced last February, the Karl Lagerfeld x Olivia Palermo collaboration revealed all the pieces in the collection. This capsule collection highly awaited is released this Thursday, 27 of June.
Who said that you needed to go to fashion school to become a designer? Certainly not Jeff Abrams, the founder of the Californian label without any specific training.
After a number of collaborations with brands such as Hanes and Champion, Re/Done is teaming up with the Italian label The Attico this summer. The fusion of two radically different worlds, united by a shared passion for revisited vintage pieces.
Geometric shapes, seventies inspiration and minimal design: this seems to be the trend emerging in technical fabrics, imbuing sportswear lines with this new fashion mood.
The marketplace specialised in reselling vintage pieces is launching a capsule collection made from salvaged and recycled fabrics. The first in a long series.
Nine highly desirable pieces are what happens when Sabina Socol’s Parisian chic meets the English delicacy of the Rixo label. Modern looks with retro touches not to be missed this summer!
Known for her blog “Amlul”, ex-model and DJ Gala Gonzalez is now launching her ready-to-wear brand. The Spanish influencer reveals a first collection with an effortlessly chic style, imbued with a cool Iberian vibe. Focus.
A benchmark label on the menswear scene since 2005, Hope stands out from its peers with its high-end basics with a genderless desirability. Here’s the story.
Over a year after the death of Azzedine Alaïa, his couture house is paying tribute to him with the revival of one of his boldest collaborations with the legendary sculptor César.
Created in 2017, the With Jéan label offers romantic pieces, mixing Parisian chic with casual style inherited from its Australian roots. Fashionistas’ favourite new brand, With Jéan designs delicate pieces that are already iconic!
After Virgil Abloh and his Off-White brand, it’s the turn of Peggy Gou, the new electronic music sensation, to try her hand at ready-to-wear with a first collection just like her.
The e-shop PrettyLittleThing is revealing its first ethical collection this year! The British brand has designed urban basics manufactured using recycled fabrics and plastic bottles.
Designing clothes with no environmental footprint? This is the challenge stylishly taken up by Happy Haus, a trendy young brand that stands out with its timeless ready-to-wear, entirely produced in line with sustainable development principles.
To make the most of the fast-approaching summer, The Shrimps and Warehouse are joining forces for a capsule collection. The two British brands have a selection of pieces for us with vintage accents, inspired by the Italian Riviera. With wicker accessories, floral motifs and gingham checks, a holiday breeze blows through this collection that should…
As attractive as they are desirable, Faithfull The Brand’s ethical designs daringly prove that fashion and local production are not contradictory terms.
Created in 2007 by Barbara Hvidt and Tine Holt Møller, the Soft Gallery brand offers contemporary casual pieces for babies and children. Combining fashion and illustrated art, the collections prove to be poetic and inspiring…
Molly Goddard is now known for her spectacular volumes, but has been designing sophisticated, feminine pieces that make a real impression since 2015. Molly Goddard’s unmistakable DNA has an offbeat feel, bringing a breath of fresh air to British fashion.
Influenced by the music scene he was introduced to by his parents, designer Nicholas Daley creates practical urban pieces with seventies accents. A closer look at this British label to discover right away!
Created in 2017 by Claudia Cannatelli, the À Moi Paris brand reveals chic yet urban collections that can be worn on any occasion. Committed to an eco-friendly approach, the designer offers timeless ethical pieces of unequalled quality.
With their brand Jacob Lee, David Rosenfeld and Olga Schunk create chic and sophisticated collections influenced by a 100% rock’n’roll style. With leather, resounding slogans and dynamic looks, the English label takes a provocative approach with a modern elegance.
A leader in textile innovation, Tintex is now presenting new fibres with remarkable technical characteristics.
A chromatic antidote to the gloominess of the winter collections, neon brightens up traditional colour palettes typical of the cold season, putting in place an electric good mood with futuristic hints.
The American brand Cult Gaia and the Brazilian label Adriana Degreas are collaborating on a capsule collection! Infused with an exotic feel, the two brands have revealed cutting-edge swimsuits and beachwear with chic, refined details.
An expert in cutting-edge textile materials, the manufacturer PrimaLoft is now presenting a new innovation with the creation of polyester microfibres that are chemically recyclable in one and the same circular economy.
In just four years, this European brand has succeeded in modernising the ideals of French sartorial elegance with a refined pragmatism. This remarkable entrepreneurial feat has propelled Cadieux Paris to the heights of the ready-to-wear industry.
Running counter to current trends, Batsheva Hay offers collections inspired by Orthodox Jewish traditions and her conservative values. We take a closer look at a singular brand that has not gone unnoticed!
In an industry dominated by the words “streetwear” and “atleisure”, Paco Rabanne and Altuzarra made a bold move, banking on exotic inspirations with a highly nomadic glamour. Here’s the proof.
For their autumn/winter 2019-2020 collections, the fashion houses Alexander McQueen and Shiatzy Chen revisited the dark romantic look. We take a closer look at the trend to follow this winter!
Both LVMH Prize winners, the labels Koché and Rokh are today among the absolutely unmissable shows. A report on these (highly) anticipated… and celebrated shows.
Since 2016, Reese Cooper has been offering his own vision of casual, urban style. Made for men and women alike, his collections aim to be contemporary and slightly nonchalant, featuring practical, cutting-edge looks.
Susanne Holzweiler and her brother Andreas launched their eponymous brand in 2012. Moving from the world of accessories to ready-to-wear, the Norwegian label is today one of the most fashionable Scandinavian brands! Focus.
Born in the ghetto and celebrated on the catwalk, the MUF10 brand presents its streetwear in a sophisticated style, dynamically winning over fashionistas worldwide.
In the winter torpor of New York Fashion Week, two under-the-radar designers – Tomo Koizumi and Sies Marjan – got themselves noticed with collections boasting flamboyant colour palettes. A genuine ode to creativity in a transatlantic fashion landscape regularly accused of faint-heartedness.
Created by the influencer duo Jeanette Madsen and Thora Valdimars, the brand Rotate creates bold and colourful pieces inspired by the disco years. A closer look at the new Danish brand to discover right away!
Chic and contemporary, Cecilie Bahnsen’s neo-romantic style is now available in over 60 points of sale worldwide, including the famous Selfridges at the heart of London and Dover Street Market, a New York fashion mecca.
An electric phenomenon of the unisex movement, Alejandro Gómez Palomo’s label is winning over the general public and celebrities alike with its looks of Iberian descent with a whimsical androgyny.
Christened “Shift souls”, Iris Van Herpen’s new collection was inspired by celestial charts and interstellar galaxies, while starting an unprecedented technological revolution in textiles.
Originally known as Skunkfunk, the Basque label has now become SKFK. Taking an ethical and eco-friendly approach, the brand offers timeless urban pieces of exceptional quality!
Created by Marieke Meulendijks in 2015, Les Coyotes de Paris brand offers urban, cutting-edge pieces for contemporary young women. Focus on a timeless brand straight from Amsterdam!
Always on the lookout for new talent, Net-à-Porter has renewed its digital wardrobe by drawing on talent from South America and particularly Colombia, a fertile ground in terms of style, combining natural resources and craftsmanship techniques.
Per Götesson has been reshaping men’s fashion since 2016. The Swedish designer reveals destructured, conceptual pieces that sometimes verge on British grunge style.
It’s official: 2019 will be the year of sustainable fashion. The proof of this peak: two “made in Instagram” brands that are showing how you can combine responsible designs with high desirability. Here’s how.
Founded in 2013 by Claudia and Sonia Rocha, the Wolf & Rita brand presents an arty, poetic vision of Portuguese fashion. Offering clothing for men, women and children, the label looks to be both casual and cutting-edge. Focus.
Kiss real leather goodbye! This year, the German luxury house Hugo Boss is presenting a range of shoes made of Pinatex, a plant fibre that is gradually replacing animal materials. Here’s the story.
The driver of a new textile paradigm, 2018 was a year marked by a collective awareness in the ready-to-wear industry. Brands, customers and young designers alike all championed a more environmentally friendly view of clothes, a far cry for textile production verging on consumerist suffocation.
Streetwear fashion has never been so on-trend! With tracksuits, hooded sweatshirts, sneakers, etc., the street and the catwalk are becoming real playing fields. We focus on the brand Kith, the most streetwear of American brands!
With a modern elegance, Arjé designs collections that are casual yet cutting-edge. Discover this highly desirable American brand to keep a close eye on!
Distinguished by the prestigious ISPO Brandnew Award, the labels Hero Water Wear and diPulse stood out thanks to their textile products with innovative characteristics.
Mission Workshop. Behind this intriguing name lies a contemporary label that mixes technical materials and pragmatic products. It’s a fact: this label born under the Californian sun distinguishes itself by manufacturing bike bags and luggage that deliver in both performance and desirability.
Designers have taken the overalls garage attendants wore back in the day and given them a new look, approved by a generation of powerful, sure of themselves women.
Today we’re looking at the Tellin brand, which succeeds in using textile innovation to make classically elegant clothes. Tellin’s philosophy is about being free to move without letting go of style!
After getting involved in ready-to-wear, as we have already seen in Promostyl’s AW19-20 Sports book (page 40), technology is now taking over our shoes, transforming them into both connected objects and accessories that are just as stylish as they are pragmatic. A demonstration.
Women’s collective Dôen was created in Los Angeles in 2015 by two sisters, Margaret and Katherine Kleveland and falls into the trend for easy fashion with a vintage vibe. The range is inspired by Bohemian design and a certain nostalgia for the California of years gone by, and features floral pieces with a streamlined chic.
Yesterday we introduced Kidur, the ethical ready-to-wear brand for men. Today, women’s fashion is in the spotlight, with Dagny and The Maiyet Collective, two environmentally-friendly labels to check out as soon as you can. Are you ready to change the way you dress?
The Kidur brand was founded more than 90 years ago, and is making a comeback today! The French label with its timeless casual pieces is introducing ethical, must-have basics for men.
Eco-friendly ready-to-wear is in vogue and H&M is keen to make it more than a passing trend. As proof of its ethical commitment, the brand has just awarded the H&M Design Award 2019 to Priya Ahluwalia, a particularly environmentally friendly fashion designer.
While the ready-to-wear industry is regularly pointed out for not complying with environmental and social standards, brands are attempting to make a difference with production methods combining ethics and transparency.
The Gris brand is revolutionising children’s fashion. With style and quality, the Japanese label designs basic pieces that stand out from the crowd!
An innovative fabric that combines a bespoke aesthetic with unprecedented technical performance? This is the promise made by the Frizza Group and THINDOWN, who are now presenting a whole range of new textiles with appealing qualities.
As a talent spotter and expert in new trends, Promostyl comments on and analyses the latest shows presented by young Chinese designers during Shanghai Fashion Week. Inspirations, star pieces and key details: a review of these collections with a restricted yet nonetheless (very) definite influence.
Created over 130 years ago, the Molli brand is getting a makeover! After childrenswear, the Swiss label is now revealing refined and timeless women’s collections.
Self-heating underwear that could allow us to effectively combat the winter chill? This is the promise made by SKIINCore with its new-generation ready-to-wear, presented this week via the crowdfunding platform Kickstarter. But how is such a feat possible? Here’s a presentation.
Drawing its inspiration from the Danish minimalism in which it is rooted, the label Rains is elegantly redefining the codes of rainwear, turning it into a starting point for a highly desirable wardrobe.
What do you think about celebrating the approaching new year wearing an ethical dress? With a modern elegance, Mother Of Pearl has designed an eco-friendly eveningwear collection. A great way to start the new year off on the right foot!
Poetic ready-to-wear for women, Wanbing Huang’s fashion makes a striking impression with its dreamlike fabrics, real stylistic metaphors inspired by personal themes, social questions or natural elements.
On 7 November 2018, Promostyl was present at the French Ministry of Economy and Finance for the Forum de la Mode, an annual event for the fashion and textile industry for the third consecutive time in partnership with the Ministry of Culture.
This autumn, the Swiss brand Odlo is launching a new collection of sports underwear in collaboration with the Zaha Hadid Design architecture firm. We discover functional and comfortable pieces perfect for excelling yourself!
On the hunt for new talent, Promostyl has decided to highlight the work of young Chinese designers who attracted our attention at the shows and presentations during the latest Shanghai Fashion Week for the SS19 collection.
Unisex urban fashion that falls in line with sustainable development principles while boasting an ultra-hip reputation? This is the wild gamble pulled off by Story MFG, whose duo manages to reconcile nature and ready-to-wear.
Proviz Sports is a specialist in reflective sportswear and is celebrating its 10th anniversary with an innovative new range and smart digital campaign.
It all started in Byron Bay, just a few kilometres from Brisbane. It was on the heavenly beaches of Western Australia that the Stevie May label was born in 2015, a brand with a sophisticated Bohemian aesthetic that combines sixties-inspired nonchalance with refined elegance.
This autumn, Asos is launching the White collection just for men. With basic pieces and a minimalist style, we take a look at a timeless wardrobe to wear (and re-wear) season after season…
Paris – Los Angeles – New York. It is via this inspirational urban triptych that Lisa Chavy, creative director of Undiz, last year launched Livy, a high-end lingerie label with ultra-desirable silhouettes. One year later, the brand successfully blows out its first birthday candle.
Behind a name that single-handedly evokes the plains of eastern Ukraine hides an opportunely minimalist and feminine ready-to-wear label. It’s bias? To create clothes that go beyond time and trends to shape their own reality.
On the strength of traditional know-how, Obradors designs, weaves and produces textiles that are both sturdy and high-quality, drawing deeply on new technologies.
For its spring/summer 2019 collection, Talbot Runhof is giving a new boost to glamorous style. With subtle elegance, the designers pair a sportswear look with sophisticated chic to create strong, energetic looks.
Often nicknamed the Taiwanese Chanel, Shiatzy Chen once again infuses its distinctive stylistic essence – a blend of oriental traditions and unmistakably western urban gimmicks – with a show in the style of a midsummer night’s dream.
Putting a stylish spin on luxury codes to reinvent sporting fashion, Off-White and Vivienne Westwood’s shows reaffirmed physical activity as a creative tool for liberating and controlling your body, the polar opposite of the tyranny of thinness traditionally conveyed.
Now that the Paris Fashion Week spring/summer 2019 shows have come to an end, we can have an overview of the trends that await us this summer. Let’s take a closer look at the most sportswear trend that we’ve already talked about on Instagram this summer (here) and have also seen at #MFW, especially Fendi,…
shoes green alternatives to synthetic leather A health and environmental disaster, faux leather nowadays has to compete with innovative synthetic fibres that are non-toxic and environmentally friendly. An unprecedented godsend for the shoe market, which is in the midst of a full-scale vegan revolution. Here’s why.The vegan phenomenon has meant that the use of real leather…
Kristina Fidelskaya comes straight from the United Arab Emirates and is making her chic and urban style known. Her tailoring is impeccable with an androgynous vibe, we find out about this seemingly unstoppable, talented designer.
Joyful invitations to take it easy, the spring/summer 2019 collections from these two young French labels – which we have been following from the outset – delivered a lively reinterpretation of summer style codes. A demonstration.
As if straight out of a remastered Renoir painting, the Brock Collection label reinvents romantic style with the chicest, most luxurious twists…
A high point of the latest London fashion week, the Burberry Spring-Summer 2019 fashion show allowed Riccardo Tisci, the house’s new artistic director, to be officially inducted with his first, (much)-anticipated mixed collection. A show event that confirmed the stylistic vision of Christopher Bailey’s successor after weeks of teasing and the inauguration of a new…
Created in 2016 by Sonia Trehan, the RUH brand is a real breath of fresh air. Featuring elegant pieces with a minimalist chic, we discover a first highly desirable collection whose watchwords are simplicity and pragmatism.
In the light of a consumerist textile industry, FUB is reinventing children’s fashion that follows the principles of sustainability and also meets the singular sartorial needs of a young generation constantly on the go.
Restoring the prestige of a revolutionary item in women’s wardrobes? This is the mission that the young designer, Marine Escurat, set herself, founding the Les Garçonnes label, which was launched in Paris in 2017.
“Children of the Discordance is a manifestation of the personal data accumulated throughout my entire life.” This strong and surprising definition is how Japanese designer Hideaki Shikama describes his label, a rising star on Japan’s underground scene. Here’s the story.
The Scandinavian brand Munthe – formerly Muntheplussimonsen – was created in 1994 by Naja Munthe and Karen Simonsen with the aim of offering clothes that had never been seen before, often with a subversive intent. In 2014, creative director Naja Munthe relaunched the brand on her own with the desire to keep its original DNA,…
Founded in 2016 by William Hauvette, ASPHALTE is a 100% menswear brand that invests in its customers’ experience by involving them into the whole creation process.
Mectex, an Italian textile manufacturer, introduced a new collection of fabrics that promise zero ecological impact in terms of pollution. The name of this eco-friendly fabric line is T-Green and takes fashion one step further towards sustainability.
Based in New York, this young designer of Korean descent stands out with her masterful tailoring, blending contemporary design and couture standards of excellence.
Japanese know-how in the service of contemporary style? This is the hallmark of East End Highlanders, a kids’ clothing label that pays particular attention to the quality of its production.
Two best friends, Poppy Sexton-Wainwright and Lauren Leask, decided to launch an apparel label that reflects their common passion for travelling and comfort. The result was ASCENO, a luxury lounge and swimwear brand that came into life in 2013 and is introducing us to the art of travelling around the world while looking effortlessly cool.…
Founded in 2016 by the designer of the same name, the Dawei label is winning fans with its elegance and refinement, paired with more street influences and sometimes minimalist cuts. The last autumn/winter 18 show, which was held at the Palais de Tokyo in Paris, only confirmed Dawei Sun’s talent. He presented a collection that…
It all started in January 2017 when Dorian Stefano Tarantini, famous Italian DJ and former creative director of the legendary Plastic nightclub in Milan, decided to launch his own fashion brand, Milano 1992. One year later and after two fashion shows, he decided to re-direct and rename his label into M1992 with a debut show…
For the 29th edition of ANDAM (National Association for the Development of Fashion Arts), the jury honoured Antonin Tron, young creator of the Atlein brand, who succeeds Glenn Martens and his Y/Project label.
Already being heralded as the new Gosha Rubschinskiy, young designer Lukas Vincent returns to his country of origin, Australia. After spending more than ten years abroad, he found himself tired of the lack of Australian style being represented within the fashion industry.
Founded in 2016, in just a few seasons the Khaite label has successfully won over a ready-to-wear scene lacking in nonchalant elegance and an aesthetic with pragmatic ambitions. An introduction.
Seen everywhere from Louis Vuitton to Dior through Comme des Garçons, trainers really made their mark on the catwalk during the latest Men’s Fashion Week. Leading the way is Virgil Abloh, the genius designer behind the Off-White brand named as artistic director of Louis Vuitton menswear, whose strong streetwear community transforms everything that he designs…
A young French designer barely 25 years old, Arthur Avellano is increasingly making a name for himself thanks to his use of latex as the key material in the creation of his clothing line. Sometimes associated with negative connotations, latex is regaining prestige thanks to the young brand’s innovative and inspiring collections.
In an effort to visualize her “Syntopia” Collection, Iris Van Herpen collaborated with Studio Drift for her latest fashion show and the outcome was extraordinary. A spatial kinetic installation was the key to transform the show into a 3D experience.
It was in 2013 that Tina Tuchinda launched her namesake brand in New York. Tuchinda in Thai means a closet of precious stones and this is exactly what Tina’s brand represents: a closet full of precious garments for kids that can actually make the world a better place.
While Virgil Abloh and his recent first Menswear show for Louis Vuitton are the talk of the town, his former assistant at Off-White also made an impression at London’s latest spring/summer fashion week. We’re talking about Samuel Ross and his young brand A-Cold-Wall, which is breaking down the established barriers between streetwear and couture codes…
Holographic fabrics are technological feats that appeared for the first time in Haute Couture looks in the latest Maison Margiela Artisanal show last February. A daring and dexterous move. Here’s how…
The starting point of Diane Ducasse, a 27-year-old stylist who trained at Studio Berçot: women are always drawn to garments from the male wardrobe, so why not create a line of clothes that has the same boyish style but that is adapted to the female body?
Created in 2013, Loup is an ultra-comfy clothing brand for babies and children with fun and fresh designs. The perfect companions for the everyday adventures of little ones. What’s more? From design to manufacture, the entire collection is 100% made in France.
It was in the heart of the capital of alternative clubbing that GmbH was founded, a collective of creators with a hybrid fashion offering that lies somewhere between anti-consumerism and iconoclastic style.
As the end of the World Cup 2018 approaches it’s particularly interesting that apart from the game fever a burst of innovation took place. Sportswear giants, like Nike and Adidas, have set the bar high by creating the most innovative football boots of all times. With the market being rather competitive, sportswear brands have to…
Odourless, colourless: British designer Jasper Morrison redesigns the modest block of soap by proposing a minimalist version. This bar of transparent soap made from glycerine, simply called ‘Soap’, turns a purely utilitarian object into a feat of design.
Sylvie Millstein, an experienced executive of the fashion industry, founded HELLESSY in 2012 and named it after her two sons Hendrix and Lennox. With origins from both France and Japan she is currently based in New York and through her collections she redefines sexy American sportswear with a dose of French finesse.
Ecology is à la mode. At least that was the message once again at London Fashion Week, with the remarkable presentation of Christopher Raeburn’s new collection.
There’s nothing like a little nostalgia! In collaboration with Asos, the Crayola brand has just released a range of beauty products directly inspired by the famous crayons that marked our childhood. Christened “Crayola Beauty”, the range includes a wide colour palette.
As the first month of the summer is synonymous with Gay Pride all around the world, ready-to-wear brands are outdoing each other in finding imaginative ways to fight for LGBTQ rights and indirectly win over new markets.
Evelyn & Bobbie is a Californian brand that promises to change the way we support our breasts. By introducing Everyday Bustier™, the newly founded and women-led start-up is aiming to create a bra that every woman feels great wearing it
While in France we are already well-accustomed to Zara, H&M and & Other Stories, in Sweden it is new brand Gina Tricot which is inciting enthusiasm among young women, and especially among female influencers and instagrammers. With modern, on-trend cuts and highly accessible prices, it will not be long before Gina Tricot becomes a reference…
Elisabet Urpi and Nacho Umpiérrez , a Spanish duo in business and in real life, joined their creative forces to offer unique and hand made pieces for those who want to wear little works of art in their everyday life. Born in 2010 and since then growing slowly but steadily, the brand has already thousands…
Wearing a T-shirt has now become an ecological gesture: Italian start-up Kloters has just launched RepAir, a T-shirt designed to eliminate air pollution. Entirely produced in Italy, the RepAir T-shirt is able to eliminate the equivalent amount of pollution that two cars emit in one year, thanks to The Breath technology, which is capable of…
Paul & Shark, the world known and family owned company based in Italy, is the epitome of Italian elegance and style. For Spring/Summer 18-19 season, an innovative project is introduced in order to prove that Paul & Shark is committed in creating garments for the future. It is called the Sharkhub Project!
A little-known designer with a unique surname, Magda Butrym sets out to conquer the French market by setting up shop in the chic setting of Le Bon Marché. Here’s a glimpse into a label in full expansion.
How do you inject life into a network of shops that is gradually being drowned by online sales and department stores? For French ready-to-wear brand IKKS, the answer is to offer unique products that serve to make retail trade stand out. Only available through retailers, the children’s collection Sorry For The Mess aims to reinvigorate…
The leader in the world of denim is undergoing a transformation. American jeans label Levi’s, whose sales are currently booming (+19% in Europe in 2017), is in the process of completely rethinking its manufacturing process. At the same time as celebrating 145 years of its star model, the 501, the brand looks to the future…
Winner of the Hyères Festival 2018, Dutch label Botter seduced the jury with an illuminated fashion proposal that embraces off-beat tailoring and inspired environmentalism.
Founded in Los Angeles in 2013 and currently being one of the most popular brands in men’s fashion, AMIRI is the namesake label of Mike Amiri, the Californian designer that is defining the iconic L.A. look through high quality fabrics and meticulous deconstruction techniques.
Highlighting the underestimated garments of the female wardrobe, Paris Georgia Basics defends a fashion with timeless appeal, resting less on the notion of style than that of fleeting tendencies.
Riding on the high of its explosive success, a fashion label with well-established mechanisms of digital influences disseminates creations that exude suggestive glamour against the backdrop of a reinvented business model.
If you were wondering what Nike’s next innovation will be, you should meet Flyknit 360 the new, 3D printed sneaker that is about to change the way we run! Inspired by the common runner feedback, Flyknit is a shoe with the qualities of a sock.
PROMOSTYL ANALYSES THE CATWALK BY DESIGNER AND REVEALS THE INSPIRATIONS, HIGHLIGHTS THE KEY ELEMENTS OF THEIR COLLECTIONS.
While we often talk about plus-size collections in fashion, there is less to be said about petite sizes: a handful of the big brands offer collections for smaller customers, but often without taking into account their stylistic desires. New York-based brand Petite Studio looks set to buck this trend: this chic and trendy fashion label…
PROMOSTYL ANALYSES THE CATWALK BY DESIGNER AND REVEALS THE INSPIRATIONS, HIGHLIGHTS THE KEY ELEMENTS OF THEIR COLLECTIONS.
After Jeanne Damas, it’s now the turn of influencer Anne Laure Mais, aka Adenorah, to launch her own brand, inspired by her signature ultra-Parisian wardrobe.
All too often, lingerie is designed to project a certain type of message: that the woman wearing it is sexy, feminine, flirtatious, and seductive… without actually letting her express herself. Standing against this censorship is Undress Code, a Polish lingerie brand whose garments are designed to reveal the personality of their wearer, supporting her identity…
PROMOSTYL ANALYSES THE CATWALK BY DESIGNER AND REVEALS THE INSPIRATIONS, HIGHLIGHTSTHE KEY ELEMENTS OF THEIR COLLECTIONS.
Combining French chic, American lifestyle and Romanian handicrafts, Mademoiselle à Soho charms parents looking for a wardrobe with pragmatic, unique style that is also produced using rational and ethical methods. Here’s the story.
The standard-bearer of Scandinavian style, Our Legacy combines its sartorial heritage with contemporary fashion, blending timelessness and creativity.
Designed to support young creation, the Woolmark Prize this year went to Matthew Miller and Bodice, two innovative brands that combine aesthetics and functionality.
While a wave of post-Soviet designers are shaking up fashion, the Polish label Kreist is playing its cards right, winning over celebrities and influencers. A demonstration.
LVMH 2017 award winner Marine Serre joined the official calendar of Paris Fashion Week this year. An inaugural entry into the big league. Here’s the story.
Luxury socks made with respect for the environment? These were the surprising gift offered to guests of the latest Stella McCartney fashion show during Paris Fashion Week.
Eco-friendly yet desirable: this is motto championed by Reformation, a Californian ready-to-wear label that has been successfully redefining the codes of ethical fashion since it was founded in 2009. A demonstration.
In an age when the image is king, when everything is broadcast almost instantaneously on social media, what is the relevance of a fashion show? Its function has radically changed over the past five years: it has become an occasion for a brand to enjoy this moment in the spotlight to show how ahead it…