While the ready-to-wear industry is regularly pointed out for not complying with environmental and social standards, brands are attempting to make a difference with production methods combining ethics and transparency.
This is true of the American brand Everlane that, since 2010, has been working to successfully show the possibility of a viable alternative to the prevailing excess consumerism.
![Everlane](https://www.promostyl.com/wp-content/uploads/2018/12/1-1024x740.jpg)
![Everlane](https://www.promostyl.com/wp-content/uploads/2018/12/3-1024x740.jpg)
Ethical basics
It all began eight years ago with a simple ready-to-wear e-shop founded by the duo Michael Preysman and Jesse Farmer. The foundations were laid from the outset: Everlane would manufacture basics that were poles apart from trends and their extremely limited lifespan. A fund-raising campaign and two stores later, the label that has become J.Crew’s main rival is continuing to apply the same formula.
![Everlane](https://www.promostyl.com/wp-content/uploads/2018/12/6-1024x740.jpg)
![Everlane](https://www.promostyl.com/wp-content/uploads/2018/12/8-1-1024x627.png)
Male and female wardrobe essentials, cashmeres knitted with care, Italian leather loafers and Peruvian cotton T-shirts have all been designed to last in carefully chosen factories. Working conditions, pay and hours: everything is scrutinised before giving any suppliers the responsibility of creating their collections. And that’s not all.
![Everlane](https://www.promostyl.com/wp-content/uploads/2018/12/Everlane-accessories-bags-1024x622.jpg)
![Everlane](https://www.promostyl.com/wp-content/uploads/2018/12/Everlane-basics-1024x413.png)
Radical transparency
From the first pencil stroke to the arrival in stores, Everlane displays a radical transparency concerning its production process, as well as the cost that each step adds to the final price. Design, raw materials, manufacture: everything is indicated. The aim? For people to understand and, by extension, accept the figure displayed on the label of the garment presented in the store.
![Everlane](https://www.promostyl.com/wp-content/uploads/2018/12/Everlane-store-interior-display-1024x464.png)
![Everlane](https://www.promostyl.com/wp-content/uploads/2018/12/Everlane-clothing-1024x411.png)
For example, on its website, the brand reveals that for a pair of jeans sold for $68, the real cost is actually $28, which includes $12 of raw materials, $7.50 of labour and $1.90 of transport costs. A simple sum revealed, which nowadays allows its designer to sell these famous jeans, T-shirts and cashmere jumpers in their thousands.
![Everlane](https://www.promostyl.com/wp-content/uploads/2018/12/Everlane-outerwear-1024x464.png)
![Everlane](https://www.promostyl.com/wp-content/uploads/2018/12/Everlane-womesnwear.jpg)