ESPRIT FUSES FASHION AND ART AT PRINTEMPS HAUSSMANN

Esprit, the famous fashion brand, has taken over the atrium of Printemps Haussmann (level - 1) until April 20 to offer a unique shopping experience, harmoniously fusing art and fashion in an 80-square-meter sales space with a pop spirit.

Under the evocative name of "A Night at the Museum", this pop-up store offers visitors much more than a simple shopping session. They are invited to wander through a vibrantly colored space, similar to a contemporary art exhibition, where creations, both artistic and wearable, are now within easy reach. Esprit, in a press release, expresses its desire to pay tribute to its cultural heritage, recalling its collaboration with renowned artists and designers in the 1980s.

In this space, the brand presents its spring-summer 2024 collection, featuring both timeless classic pieces and resolutely contemporary silhouettes. A variety of garments are on display, from parka designs with bold geometric motifs to straight-cut jeans with an assertive retro style, as well as dresses and skirts. Accessories such as beanies, baseball caps and bags complete this eclectic offering.

To celebrate its collaboration with Printemps, Esprit has created an exclusive capsule featuring hoodies (129.99 euros), sweatshirts (119.99 euros), organic cotton T-shirts (59.99 euros) and tote bags (49.99 euros) in pastel shades. The brand also announces that this pop-up store will be accompanied by a series of events throughout the spring season.