SPA ARCHITECTURE AND DESIGN AROUND THE WORLD

When we talk about beauty, we generally expect concepts in soft tones and cosy atmospheres. The beauty scene has changed lately and now counts much rawer spas and beauty spaces. At the four corners of the globe, raw materials are making an appearance in the beauty world and creating extraordinary and surprising settings.

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The return of major brand openings worldwide

Whereas the world is gradually recovering from Covid-19, major retail names are opening new stores around the world. These include Louis Vuitton, which is setting up shop in Rotterdam in Europe, Chanel in Calgary, Kenzo in New York, along with Uniqlo, which is revamping its flagship store in Tokyo. Here’s a quick overview of their new strategies and worlds.

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Window displays given pride of place by Studio Viaduct

After the widespread closures due to the pandemic, a number of stores are attempting to renew their selections and offer clever new ideas so that customers continue to desire, dream and shop despite the current context. In Copenhagen, Studio Viaduct has invited six artists and brands to take over the design of six window displays that can be seen from the street and are closed to the public.

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New Antonia flagship store in Hong Kong.

After this complex period with coronavirus and the demonstrations beforehand, Hong Kong is finally getting back to normal everyday life. The best indicator of this return to normal is still, as always, the retail trade. We find an example here with the opening of the new Antonia store.

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IKEA’s new business model at the heart of cities

Across different borders, IKEA is constantly testing where and how people wish to buy for an endless supply of homeware products. Last year, the brand opened a series of small stores in New York, Paris and soon London that function more as showrooms where you come to look at the displays, walk around and think. At the same time, IKEA is designing urban stores on a larger scale where the concept is a hybrid between a small showroom urban store and a large shopping area where you come to get your products. 

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ICICLE CONCEPT STORE, THE SLOW FASHION GIANT

For 22 years, Icicle has been a slow fashion institution, dressing all the Asian stars. Born in Shanghai, the label has long chosen to work with environmentally friendly materials in a respectful way. The brand has just acquired the fashion house Carven and at the same time opened its latest store in Paris at the heart of avenue George V.

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Will the consequences of a widespread lockdown give rise to more colourful concept stores?

In the wake of a lockdown period during which the global population is staying at home despite the arrival of good weather, people are already thinking about what will happen afterwards. Will brands be rethinking their store concept, which at present is more focused on the essentials and minimalism in the form of brickwork? Designers are currently working on the future of these stores. Now under lockdown, will they choose colour when shops open again? Here are a few avenues already explored by some of them, proving that the era of colour has arrived!

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