MARKET POSITIONING - BRAND IDENTITY - PRODUCT SEGMENTATION
MARKET POSITIONING - BRAND IDENTITY - PRODUCT SEGMENTATION
This service enables you to position or reposition a brand within a market environment, define its identity, reinforce or create its storytelling and segment the product offering.
After studying your business, we propose 3 development phases:
1st phase
market positioning
Integrate the brand in a competitive environment and position it according to the target consumers.
2nd phase
identité de marque
Examine and build external and internal emotional facets, enabling our customers to define their brand, emphasizing its differentiation.
This approach guarantees brand consistency and strengthens its image in the marketplace.
3rd phase
product segmentation
The aim is to create a product offering in line with your brand's identity, positioning and consumer targets.
PROMOSTYL can create a style guide in line with your brand's DNA, enabling you to structure your offer or lines.
