BRANDING / POSITIONING
MARKET POSITIONING – BRAND IDENTITY – PRODUCT SEGMENTATION
Position or reposition a brand within a market environment, define its identity, strengthen or create its storytelling, and improve / develop product segmentation.
Integrate the brand into the competitive environment and position it according to targets and potential consumers.
Examine and construct the internal and external emotional facets to better define your brand by highlighting its points of differentiation.
This approach guarantees brand coherence and strengthens its market image and resonance.
The aim is to create a selection of products in line with the Brand’s DNA, its positioning, and target consumers.