PITTI BIMBO

This coming January, Pitti Immagine’s winter shows embrace fire as a unifying element to capture the essence and spirit of the upcoming season. FIRE is the theme behind the new ad campaigns for Pitti Uomo, Pitti Bimbo, and Pitti Filati, each uniquely tailored to reflect the character of each event under the creative direction of Angelo Figus, with graphic editing by Alessandro Gori. FIRE will also inspire the design setup at the Fortezza da Basso, curated by Alessandro Moradei.

PITTI IMMAGINE

On January 22 and 23, 2025, at the Fortezza da Basso in Florence, Pitti Bimbo will mark its 100th edition. It is a significant milestone, but also the start of a new chapter for the world-renowned event dedicated to kidswear and closely followed by buyers and the press.

PITTI IMMAGINE

The event will be condensed into two days, and the exhibition spaces have also been redesigned and reorganized by the award-winning designer Ilaria Marelli. Thanks to a new, colorful, and engaging new format, the Fortezza transforms into a sort of city, with a promenade lined by the brand showcases and squares that serve as true trendsetting areas. Of course, there will still be special areas and editorial content.

PITTI IMMAGINE