BILLIONAIRE BOYS CLUB X NUWO

After a launch party at Paris Fashion Week, the European branch of Billionaire Boys Club (BBC) unveiled its new capsule in collaboration with Brent Faiyaz’s brand NUWO.
BBC Creative Director Ross Westland was inspired by skateboarder Carlisle Aikens’ love of the brand, often seen wearing his pieces.

Initially, the collaboration was aimed at dressing Faiyaz and his team for his tour, but after the success of a series of limited-edition tees, the duo decided to expand the project.
The collection includes a zipped hoodie with a BBC x NUWO camouflage print, embellished with a BBC logo on the sleeve, and matching cargo shorts.

Other pieces in the capsule include several cobranded graphics.
Brent Faiyaz expressed his gratitude on Instagram, thanking BBC for the opportunity to showcase such a classic and iconic print.

Discover the collection and buy the pieces on the Billionaire Boys Club EU online store, www.bbcicecream.eu, while they’re still available.