December 1st 2022 – By Promostyl
CALICO CLUB, "CALM IN AN UNPREDICTABLE WORLD"
If all brands are looking for and inventing the most original retail concepts to stand out, Calico Club relies on simplicity, and it works. In an unpredictable world where originality blends into the crowd, isn't " simplicity " the concept that sets it apart from the crowd?
Calico Club called on the international interior design and architecture studio BardevanVoltt, to renovate an old farmhouse in a very unknown village in the south of the Netherlands; in Nistelrode. The store is intended for their very loyal and elitist clientele representing their brands on sale such as Arc'teryx, Diesel, Ami Paris and many others. This restored farmhouse with its clean and Zen design is the perfect harmony between "Dutch heritage and Japanese tradition". Inspired by Japanese gardens, known for their relaxing atmosphere, Calico Club brings a certain softness and minimalism to the chaos of today's world.
This store in the middle of the countryside offers a very special experience. Indeed, it proposes to the customer to escape from the city for a day and to walk inside the store made of wood, cement and decorated with plants. This getaway offered by Calico Club allows its customers to relax for a few hours and buy their luxury clothes in a peaceful setting far from the hustle and bustle of everyday life.