October 28th 2021 – By Promostyl

The Filling Pieces Store by Misso in Amsterdam

Daniele Misso was inspired by the Italian Superstudio movement of the late 1960s to innovate the Filling Pieces store in Amsterdam. In order to design a modern, monochromatic world inside the store, Daniele Misso chose to mix art and fashion to create an atmosphere that goes beyond commercial efforts. Therefore, the murals are vivid and are made of a stainless steel material palette, mirrors are placed on the walls, and the concrete has a juxtaposition effect. The colors throughout the store are in the shades of gray with accents of blue and purple.

The sales areas are elevated so that the brand's products are easily accessible to customers. The shoes are placed on platform tools and the clothes are hung up on hangers. At the back of the store, there are fitting rooms with a lounge area for customers if they want to have more privacy. The idea of the concept is for the store to feel like a familiar place where fans of the brand can all gather together.

The Filling Pieces founder, Guillaume Philibert, says that he wanted to reshape the conventional notion of the retail experience by translating the brand's values into a space and turning it into a hub where they can bring like-minded people together. He ensures an engaging experience for its customers through the attractive space the store offers.