May 13th, 2021 – By PROMOSTYL

The Lycra Company : The latest denim innovations

Introduced by the American textile chemical company DuPont, lycra was created during the  Second World War to replace silk and rubber which were requisitioned for military equipment. As  the first truly synthetic fiber, it quickly made its mark on the rest of the world in all clothing  sectors, being stronger, more durable and more comfortable than conventional elastic yarn. This  new fiber literally changed everyday life and represented a major textile innovation of the last  century. It was used in all the major projects around the world, from the Olympic Games to the  conquest of space.

With high-performance elastic properties, this textile  innovation allows for a greater number of morphologies to be adapted, promising consumers  exceptional comfort. To promote the circular economy and build a better future by focusing on  product sustainability, The Lycra Company creates Planet Agenda, a platform dedicated to  sustainable development. Offering their latest sustainable and ecological innovation, The Lycra Company is among the most innovative textile companies.  Nearly 70 years later, The Lycra Company is back with a vengeance with  brand new textile innovations for denim.