Diesel Hyperoom, the digital showroom

DIESEL presented its 100% digital showroom, a concept intended for the brand's resellers. This platform makes it possible to discover the Spring/Summer 2021 collection, all with the aim of replacing the physical showroom in Milan.

Thus, DIESEL offers a very realistic shopping experience. The customer is guided by a seller on the site. The brand wanted to create an immersive and emotional engagement between buyers and resellers.

Through this innovation, DIESEL considerably reduced the number of samples of clothing displayed in the various showrooms.

To go further and commit to preserving the environment, DIESEL emphasizes that customers will no longer have to travel to discover new collections and thus reduce their carbon footprint.