FASHION NETWORK - Pure London links with trend agency Promostyl

UK trade fashion show Pure London has formed a trend partnership with international style agency Promostyl.

Pure London, which returns to Olympia London on 17 July, will stage three Promostyl trend presentations headlined  by its artistic director Sebastien Renault and assistant creative director Malaika Ewande on The Catwalk across the three-day event.

Promostyl advises global businesses and brands with trend book fashion, brand strategy, and collection development, “using societal, cultural, economic, artistic and technological evolutions and key markers to determine market and consumer trends and translate data into style concepts and trend reports”.

Specifically, the Pure London presentations “will delve into the trends and consumer behaviours” for Spring/Summer 23, Loungewear, and ethical and committed fashion.

‘Dissecting the Trends of Summer 2023 – A return to the essentials and simplicity with audacity and gaiety’ will decipher the major trends of the global ‘Women's Timeless and Women's Casual’ market, “understanding the aspirations of materials, colours, shapes, accessories, and patterns, through an analysis of new consumer behaviours”.