Delvaux, the oldest luxury leather goods brand in the world founded in Belgium in 1829, has opened “Le 27”, a new store designed by the Milanese studio Vudafieri-Saverino Partners. “Le 27” has been established in a manor on boulevard de Waterloo in Brussels and is much more than a mere store: it’s a unique space that combines the know-how of Delvaux’s collections with the beauty of the greatest Belgian design objects, paintings and ceramics.
A store that looks like an art gallery
The Vudafieri-Saverino Partners studio is no newcomer and has been designing Delvaux stores worldwide for several years. The creative studio designs an exclusive concept for each store, and came up with a majestic space reminiscent of an art gallery for Brussels.
The store is spread over two floors and has kept its original manor structure with walls decorated with 19th-century moulding, mirrors, gilding and frescos that used to decorate the reception rooms. All the furniture has been produced in precious and fine materials such as marble, wood and wrought iron. The wall display units that reveal the bags from the latest collection have been designed like abstract paintings whose conception is a tribute to the De Stijl artistic movement and Mondrian. The space is also filled with iconic Belgian design pieces created by the greatest 20th-century artists, such as Jules Wabbes, Pieter de Bruyne, Renaat Braem and Emiel Veranneman.
Interpreting the brand values
The boutique, blending the past with a modern approach, looks to reflect the values of Delvaux, which is reconnecting with its Belgian roots. If the House’s three iconic designs (the Brillant, the Tempête and the Madame) are once again bestsellers nowadays, it’s because Delvaux has been able to conserve the authenticity of the iconic forms, while adding a more modern dimension, especially in the handling of proportion and addition of on-trend details.
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