Otherworld, the first virtual reality gaming bar in London

A new virtual reality bar has recently made an appearance in London. Conceived by the architecture studio The Dream Corporation and designed by the Red Deer architectural group, the Otherworld arcade invites its visitors to enjoy an exceptional experience at the cutting edge of technology, echoing the “Gameplay” concept – LOUD Theme in the SS21 Digital Design Report.

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Iris van Herpen creates a state of hypnosis with her latest haute couture collection

Fashion designer Iris van Herpen drew inspiration from artist Anthony Howe’s kinetic sculptures to create a series of delicate and hypnotic silhouettes for her latest fashion show in Paris.

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The looks of Paris Fashion Week: sportswear style and traditional tailoring

While the sportswear trend is one of the main inspirations for designers, it now appears to share its place with tailoring. Slogan sweatshirts give way to structured suits and minimalist garments.

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Heytea’s zen store in China

The Heytea concept is currently taking China’s tea lovers by storm. Like its competitor Starbucks, Heytea offers take-away teas with an incomparable flavour. Served by the chain in large tumblers, ‘cheese teas’ are teas covered in a layer of fromage frais. To welcome its many customers and uphold to its high-quality brand image, Heytea creates unique design boutiques that are as zen as they are fun. In Xiamen, Heytea has just opened a new store inspired by ‘shanshui’, traditional Chinese paintings.

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Lee Mathews, the ethical brand of the summer

Elegant and intelligent, the “secret” Australian brand attracts a clientèle that appreciates high-end clothing and respects sustainable development.

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The athleisure trend according to Li-Ning

Known for his athletic prowess, former world gymnastics champion, Li-Ning, today creates sharp collections, inspired by the sporting wardrobe. Away from the beams and floor mats, he adapts the athleisure trend in an energetic and modern way.

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A new futuristic and fun concept store for children’s book publisher, Rubio

In Valencia, Spain, Masquespacio creative consultancy has unveiled a brand new concept store for the famous publisher of educational books, Rubio. In a fun, futuristic style evoked by the “Quirky Wonderland” concept – the LOUD theme of the SS21 Design Digital Study, the store offers the opportunity for young and old alike to discover books in a new way, thanks to new technologies.

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Boyish: the most eco-friendly jeans brand on the market

Based in Los Angeles, Boyish manufactures its jeans in line with sustainability principles using ecological fabrics that require little water or toxic products. The new chic.

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