ZAHA HADID DESIGN X ODLO, A HIGH-TECH SPORTSWEAR COLLECTION

This autumn, the Swiss brand Odlo is launching a new collection of sports underwear in collaboration with the Zaha Hadid Design architecture firm. We discover functional and comfortable pieces perfect for excelling yourself!

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DES PHILOSOPHIES SIMILAIRES

After over 70 years in business, the sports brand Odlo is once again showing that innovation is one of its greatest strengths. Over the years, the Swiss label has revealed ever more avant-garde collections tailored to all types of sports enthusiasts. The meeting between Odlo and the architecture firm Zaha Hadid Design was therefore an entirely natural step.

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Specialising in innovative concepts and technological advances, ZHD continues to carry out new projects, whether in fashion, interior design or jewellery. As demonstrated by the new Odlo x Zaha Hadid Design collection!

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QUAND PERFORMANCE RIME AVEC STYLE

Odlo has been on the hunt for the slightest textile innovation since 1946. Technical materials, ultra-light fabrics, breathable textures… the brand creates comfortable and functional pieces for reaching the heights of sporting performance. This was the dynamic behind Odlo and Zaha Hadid Design’s collaboration to design a sports underwear collection for men and women.

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Exuding an elegant neutral look, the jumpers and leggings prove to be truly second-skin items. Adapting perfectly to the anatomy of the human body, the pieces guarantee optimal comfort and freedom of movement. Their seamless design is also worth noting for flexibility pushed to the max.

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At the cutting edge of technology, the designers came up with the collection using organic body mapping. The knit is therefore looser at the joints or underarms and thicker where the body needs heat. Body temperature and air flow are thus effortlessly controlled.

According to Timo Pape, the Swiss brand’s creative director: “Zaha Hadid Design’s philosophy around […] aesthetics and design is truly complementary to Odlo’s ethos”.

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