YSL BEAUTÉ PRESENTS ITS POP-UP IN PARIS

Come celebrate the brand's new lip collection on March 26 and 27.

PAINT THE TOWN: YSL Beauté invites you to an immersive experience next week near the Place de la République in Paris to celebrate the unveiling of its latest lip collection, YSL Loveshine. The collection features Candy Glaze gloss stick and Wet Shine lipstick.

As soon as you arrive, you'll be greeted by an impressive suspended work of art in the shape of a heart, a nod to YSL's iconic symbol. One area will feature an "infinite mirror box", allowing you to explore your reflections ad infinitum, as well as the textures and shades of lip products, presented on screens. Robots will perform choreographed routines highlighting lipsticks in another section. In a third room, discover an olfactory bar and a host of entertainment, including a claw machine and chess in lipstick colors. Don't miss the "candy boutique", with gumball dispensers and temporary tattoos, among other surprises.

Six make-up artists will be on hand for express touch-ups, allowing you to test lip products. A digital dimension will also be present: scan a QR code in front of the pop-up façade to take advantage of Google Geospatial technology, offering an augmented reality experience at the address - 27 Boulevard Jules Ferry.

YSL Loveshine will open its doors free of charge from 3:30pm to 7pm on March 26 and from 12:30pm to 7pm on March 27, to the delight of visitors.

For those who can't make it next week, a virtual experience is on offer: try the products on your lips using a new Snapchat lens developed by YSL Beauté, under license from L'Oréal.