WHITE

A trailblazing approach to the theme of sustainability is what characterizes WHITE from the beginning, when in the year 2000 – first year of activity of the concept trade show – it chose to employ environmentally friendly and zero waste setups, minimizing handling, which is the first source of global pollution, thanks to a km0 logistic system. This approach is the cornerstone behind WHITE DESIGN, the mission which sheds light on the topic of recycling, to clothe the salons with fabrics, recycled materials and natural dyes.

WHITE

WHITE’s commitment to the promotion of an all-around, ethical fashion system invests substantial resources with the aim of ensuring a controlled use of materials, up to a curated selection of 100% sustainable brands. The culmination of this vision is WSM – White Sustainable Milano, an internationally recognized event that fits into WHITE’s integrated communication project in order to raise awareness, educate and inform with regard to themes such as sustainability, ecological transition and technology which the industry is facing and must face.

WHITE

WHITE June 2024 Edition will showcase contemporary summer fashion, merging sun, beach, and swimwear with resort wear and stylish accessories, all with a focus on sustainability and featuring the creativity of designers. From June 15 to 17 at Tortona Fashion District, Milan.

WHITE