It was in 2013 that Tina Tuchinda launched her namesake brand in New York. Tuchinda in Thai means a closet of precious stones and this is exactly what Tina’s brand represents: a closet full of precious garments for kids that can actually make the world a better place.
Created By An Inspired Mother
Having a fashion degree in womenswear from Parsons, the Korean designer, inspired by her 6-month son, came up with the idea of creating a childrenswear brand different than the rest, unique!
Almost every piece is made with organic fabrics coming from Japan or Europe, while delicate embroidery details, sophisticated prints and sewing techniques are used to finalize the garment. The result is edgier childrenswear with high-level of artistry, which we can easily compare with luxury fashion pieces.
Having in mind that kids’ clothes should be pieces of multicultural wearable art, Tina is mainly drawing inspiration from her three favorite cities: Paris, Tokyo and Milan. Tuchinda is a brand- actually the only brand- that manages to integrate the Japanese avant-garde into the Parisian elegance and the Italian mix-and-match.
What else could a child or a mom ask for? Maybe this is the reason the latters also buy Tuchinda pieces for themselves taking advantage of the fact that size 16 is equivalent to S/M for adults. Other than the unique pattern pieces intended for older children, the brand also offers comfortable clothes in traditional shapes for babies and toddlers. But the inimitable style is always there!
From Lucky Children to The Unfortunate Ones
What Tuchinda offers is meaningful fashion for cool and unpretentious children. The brand is built around the idea of charity and solidarity, thus part of the profit is a donation to support the abused and neglected children of the U.S. Is an act of love from the lucky children of this world to the unfortunate ones.
Tuchinda’s goal? To dress more and more free-spirited kids around the globe with sustainable clothing and grow into a global brand in order to be able to help children in third world countries.