There was a real turning point several seasons ago in the cosmetics industry, which is moving towards becoming as natural as possible. Many brands are showing the will and carrying out intense research to achieve this.
In line with the global trend currently shaking up our world, which is witnessing a strong desire to reconnect with nature and seek a greener lifestyle, it is not surprising to see the extent to which the cosmetics industry is concerned. In direct contact with skin, consumers are now extremely vigilant when it comes to what is in the products they use and are increasingly fond of natural new products.
Tata Harper, the luxury natural beauty industry pioneer, is surprising us once again by pushing back the boundaries of 100% natural cosmetics with her SUPERNATURALS 2.0 line, released in early October. Tata Harper is revolutionising cosmetics by offering a new non-toxic, high-performance skincare range. With Supernaturals 2.0, Tata Harper has made each formula more complex, increasing the number of natural ingredients to offer even more innovative performance.
The latest innovation to date concerns her product formulas, inspired by an in-depth analysis of melanin production and transfer, in order to replace the chemical hydroquinone, which is extremely toxic and widely used in the industry to combat skin hyperpigmentation. Instead of Botox and injections, she offers natural ingredients that help to restore skin’s density, thickening it and making it more supple.
For obvious traceability and ecological reasons, the recyclable glass bottles are entirely manufactured on her Vermont farm.
The Supernaturals 2.0 collection is made up of three families: the Concentrated Brightening Duo, the Elixir Vitae Duo and the Boosted Contouring Duo for the face, and counts 155 natural ingredients sourced around the globe after decades of advanced research so that each product is highly concentrated in natural active ingredients.