Sorry For The Mess, the IKKS children’s collection reserved for retailers
How do you inject life into a network of shops that is gradually being drowned by online sales and department stores? For French ready-to-wear brand IKKS, the answer is to offer unique products that serve to make retail trade stand out. Only available through retailers, the children’s collection Sorry For The Mess aims to reinvigorate in-store sales with an exclusive offer.
A creative collection
Created in 2015, Sorry For The Mess is a children’s collection for 3 to 14-year olds. Less elaborated than the main IKKS children’s line, Sorry For The Mess is characterised by an arty style with a rock twist, using pop tones and cheerful patterns across its jackets, jeans, T-shirts and accessories.
This exclusive and creative collection will only be available in IKKS stores, helping to draw focus to the retail trade, a direct point of contact between the brand and its customers.
In addition to a more radical style that moves away from the brands ‘classic’ offer, Sorry For The Mess also benefits from a carefully considered pricing position. The 80 pieces in this children’s collection come at prices that work out at 30% lower than the brand’s most expensive products: between 19 and 25 Euro for a t-shirt and between 39 and 45 Euro for a pair of trousers. This innovative collection is available in IKKS stores in France, Spain, Benelux, Italy and Portugal.