SÉZANE OPENS A SUMMER POP-UP IN SAINT-TROPEZ

After Marseille and Nantes, Sézane continues to expand across France with a summer pop-up in Saint-Tropez. From May 9 to October 25, the Parisian label will settle at 2 rue du Marché with its vibrant collections of ready-to-wear, accessories, shoes, and a few lifestyle pieces from its “Les Composantes” line. A sunny space inspired by the South, like a summer escape on the Riviera.

Founded by Morgane Sézalory, Sézane is growing its physical presence while staying true to its digital DNA — 80% of its sales still come from online. These short-term formats strengthen the bond with its community, while keeping the refined aesthetic that defines the brand.

Abroad, Sézane is also testing new ground. After Madrid, the brand has opened a corner at Bongénie in Geneva and a pop-up in San José, California, strategic spots to gauge interest before potentially opening permanent spaces.