There’s nothing like a little nostalgia! In collaboration with Asos, the Crayola brand has just released a range of beauty products directly inspired by the famous crayons that marked our childhood. Christened “Crayola Beauty”, the range includes a wide colour palette.
A limited-edition collection available from ASOS
After Clarins’ 4-Colour All-in-One make-up pen, it’s Crayola’s turn to join forces with the retail giant Asos to create a make-up line that adopts the packaging and design of the brand’s iconic crayons. Highlighter, mascara, lip pencil, etc. The range consists of 58 products and 95 shades, which go from the nudest to the most flashy to suit every style and meet even the wildest dreams. Certain crayons are even multi-purpose and can be applied to eyes, lips and cheeks alike.
In this way, the brand is encouraging its customers to use their creativity. In fact, the hashtag #ColourOutsideTheLines features repeatedly on the brand’s official Instagram account. A concept that puts a subtle twist on the sometimes restrictive rules of our childhood, which required us to colour in as neatly as possible.
AsosXCrayola, Vegan make-up
The AsosXCrayola collaboration has also made the bold move of offering new ways of consuming cosmetics in a more responsible, cruelty-free way. As such the products in the range have not been tested on animals and are manufactured using an entirely vegan process.