July 08th, 2021 – By Promostyl

Rare Beauty: Selena Gomez's make-up brand

Launched in 2020, Rare Beauty is the make-up brand imagined and created by the world-famous American singer, Selena Gomez. After more than two years of work, the singer and her team have been able to offer more than 150 references, composed of foundation, palette, blush, eyebrow pencil, lip balm...

Offering a complete collection, accessible to all, Selena Gomes wishes to open minds and break the codes on the dictates of beauty and standards of perfection. Make-up to feel good, beautiful, without hiding what makes us unique and without comparing ourselves to others.

At a time when the codes of a perfectionist and deceptive society are being broken one by one, Rare Beauty is one of those brands that helps us become aware of reality, and accompanies the great shift in our society's view of ourselves.