When someone thinks of perfume the first thing that comes in mind is alcohol. The second think might be oil, but no one ever thinks of water. In an attempt of total fragrance re-invention, three brands create organic water-based perfumes to prove that simplicity can be miraculous.
“Scent is Life”
For Christopher Brosius, the creator of CB I Hate Perfume, the point of a perfume is its scent. As he argues “Your sense of smell is one of the most important factors that defines you as YOU. Perfume is meant to be enjoyed.”
In his effort to create a fragrance that creates feelings and memories, Brosius used the challenging base of water and managed to mix it with oil even if it isn’t rather easy. His perfumes travel from New York all over the world offering those who wear them, strong emotions and experiences.
The First Water-Based Perfume For The Skin
A fragrance store with history, Buly 1803, is the creator of Eau Triple, the first water-based perfume for the skin. Without alcohol, ethanol or dyes, this fragrance is for those who love pureness at its greatest. It can be used on both skin and hair and it comes in twelve sensational scents capable to satisfy the most demanding nose. Fully organic and natural, EauTriple “neither precedes nor follows its wearer too intrusively”, offering the perfect perfume balance.
A Perfume For Those Who Love Clean Beauty
Influenced by the fact that alcohol is too harsh on the skin and deteriorates the lasting power of the scent, Behnaz Sarafpour, a fashion designer based in New York, decided to launch her first eco-friendly and sustainable water-based perfume in 2017. Inspired by her Iranian origin and her love for simple and clean scents, Behnaz presented two fragrances: Pure Rose and Pure Neroli.
As implied by their name, the fragrances are totally pure, made only with water and real flowers. The date of production is written on the label in order to ensure freshness. How much more natural than that?