Proviz Sports is a specialist in reflective sportswear and is celebrating its 10th anniversary with an innovative new range and smart digital campaign.
Clothing with illuminating properties
High-performance sportswear that captures light and reflects it in the dark? This is the speciality the London brand Proviz Sports has dedicated itself too. Designed for cyclists, runners and other outdoor sports enthusiasts, the products of the renowned company, in particular those in the Reflect360 collection, are made entirely from reflective materials that also boast outstanding thermal qualities. The aim? To ensure athletes exercising every day stay safe as often they have no choice but to train outside office hours.
And free time when the days get shorter in our countries is often enjoyed after dark when winter means night falls before the end of the afternoon. A constraint that Proviz has successfully transformed into a business opportunity in the increasingly competitive world of high-tech fabrics.
A new unifying campaign
“We are incredibly proud to celebrate our 10th anniversary and are even more excited about the future of Proviz. We believe that we have become an integral part of many people’s lives and that our new campaign reflects our vision”, says Anthony Langly-Smith, co-founder of Proviz.
And for good reason: the label, now distributed in more than 40 countries, is launching the #DefyTheDarkness Instagram campaign, aimed at encouraging fans (and future fans) of the brand to post a photo of themselves during a night-time sports session with this hashtag.
A campaign customers can be part of that should strengthen the Proviz community across social networks. Simultaneously, the brand was recently selected for the prestigious 2018 Growing Business Awards, sponsored by Amazon, and is also set to launch its new website in Germany, the United States and the United Kingdom, alongside a new collection of ever-brighter sports clothing.