PREMIERE CLASSE

Première classe kicks off October with the opening of its show, which ran from September 29 to October 2, 2023 at the Jardin des Tuileries in Paris.

The success of the show is clear to see, with a 25% increase in the number of new buyers. The show has certainly made a name for itself, with 25% of the 350 brands present at the event coming for the first time (31% French / 69% international).

According to reports, the brands came mainly from Italy, Spain, the UK and the USA.

Nearly 105 countries were represented at the show, including Italy, Japan, the USA, Spain, Germany, Belgium, the UK, Switzerland, South Korea and China.

Tents were set up to welcome buyers from retailers (45%), department stores (7%), e-tailers (4%) and buying offices (17%).

According to the designers, the audience was top-notch, and that's what charmed our designers:

"We're 100% happy. This edition of Fashion Week was a great success. We met an excellent clientele, with renowned boutiques from France, the United States and Japan. Our stand was never empty. Our brand is young and it was great to see that the public was receptive. "Mariela Shwarz - Amambaih brand

"I hadn't been here for seven years. It's great, it's good to see Premiere Classe buyers again, but also new prospects. It was a very fun show, the weather was radiant and everyone seemed happy to be together. For us, it really is one of the shows where we do the most business. "Venessa Arizaga

"This edition was clearly the best of all our Première Classe participations, and the new Marché Nouveau collection caused quite a stir! Starting with the Japanese boutiques and distributors, who showed real enthusiasm, as did the Koreans. The United States, Germany and Italy too. We were also able to open up new markets such as Sweden, which we're delighted about! Premiere Classe has been our heart show since the beginning of Domestique, we haven't missed a single edition since 2017 and are loyal to the event." Domestique

The presence of the famous DRP label was a hit, with 800 people in one day and 6,500 over the three days, this brand was able to make street culture resonate during this edition.

Première Classe invites you to celebrate its 35th anniversary from March 1 to 4, 2024 - an event not to be missed!