CORNELIANI

 

CORNELIANI will be back at Pitti Uomo in a double showcase designed to introduce the complete universe of the brand and its evolving style, coinciding with the presentation of their new corporate identity. Combining skills that have been passed down through the generations and the benefits of the latest technologies, their excellence lies in crafting the perfect suit for each customer.

 

Selected by PROMOSTYL

 

DANIEL PATRICK

 

Designed in their LA headquarters, each piece in this sportswear collection is individually handmade from start to finish using materials sourced in Los Angeles, with much attention given to detail. DANIEL PATRICK draws inspiration from his favourite cities, Los Angeles and New York, his love of hip hop music combined with his athletic background. Each collection unfolds with a minimal and militant appeal.

 

Selected by PROMOSTYL

 

FORMAL FRIDAY

 

The starting point of FORMAL FRIDAY was the questioning of why extreme and outdoor sports clothing are so much better in terms of quality, functionality and durability compared to typical street wear clothes. This was the beginning of their journey and their ultimate mission: making stylish clothing with the best possible materials. Their choices are ethical and environmentally sustainable and are based on quality and all their collections are manufactured in either Finland or nearby countries.

 

Selected by PROMOSTYL

 

GOETZE

 

Founded by Sissi Goetze in Berlin, GOETZE was formed around an ongoing exploration of formal and casual sensibilities within essential menswear items. Each collection uses material with both functional aesthetics and minimalist design and fuses historical precedents of menswear with everyday aspects of contemporary masculinity, taking inspiration from both athletic apparel and casual wear.

 

Selected by PROMOSTYL

 

LES BENJAMINS

 

Istanbul-based label LES BENJAMINS was founded by Bunyamin Aydin in 2012. Its East meets West aesthetic manages to defy cliché by translating stories, cultures, traditions and rituals into today’s street wear. With a hybrid design philosophy of merging culture and comfort, its designs reveal the unexpected fusion of the past and present through textures and prints.

 

Selected by PROMOSTYL

 

MAGLIANO

 

Luca Magliano, winner of Who is on next? Uomo 2017, presents his new collection by his name brand MAGLIANO. The keynote of the collection is an editing of what’s essential in men’s wardrobes today. Strongly inspired by the great classics of the 1950s with references to the glamour of women’s clothing when it comes to line and structure, his collections are a reinterpretation of bourgeois or military pieces in a libertarian way with a genderless touch.

 

Selected by PROMOSTYL

 

MILANO 140

 

MILANO 140 was first established in 1961 as a factory specialised in home wear. Since then, the brand has been revisiting the Italian tailoring heritage in a contemporary concept relying on local fabrics with particular attention to detail and quality. The designs are strong with graphic pieces and interesting proportions in which we feel their know-how. A perfect fusion between exquisite craftsmanship and multi-functional.

 

Selected by PROMOSTYL

 

NIGEL CABOURN x PEAK PERFORMANCE

 

For the first design collaboration in Peak Performance’s thirty-year history, only a legend would do and British designer NIGEL CABOURN was the first choice. The collection consists of 20 unisex pieces, from the heavy sheep skin coat to the generous ski pants. It features silhouettes and technical solutions you will recognize and the materials are light weight, seam sealed for waterproofness and breathable for high intensity activities.

 

Selected by PROMOSTYL

 

RICCARDO COMI

 

Riccardo Comi and Roberto Zampiero launched their brand, RICCARDO COMI, in 2013 with the objective of creating innovative knitwear. They started out with scarfs and now make all different types of knitwear and are made entirely in Italy from high quality yarns. Their aesthetic is inspired from 90’s street style boasting oversized volumes and provocative embroideries and motifs.

 

Selected by PROMOSTYL

 

SOE

 

Tokyo based brand SOE builds its collections on the theme of the Japanese academia dress-code and conservative concepts. Classic and traditional pieces are adapted and reworked. Influences are drawn from both Japan and the UK with reference to founder Soichiro Ito’s upbringing across the two countries.

 

Selected by PROMOSTYL