The Dutch architecture studio has designed a store front for the Roman jeweller made of cracked marble, complete with veins that are illuminated once the city is plunged into darkness.
Une façade, deux designs
A temple of Italian jewellery, the new Bulgari flagship has been unveiled in Kuala Lumpur, the economic heart of Malaysia, with an architecture that is as monumental as it is masterful. Designed by Dutch architecture studio MVRDV, the façade of the boutique immediately sets the tone, displaying an impressive crackled marble effect that is visible from both the inside and outside, where it works with the large bay windows.
An optical illusion that is all the more surprising when, at night, it doubles up as an amber light, giving the building an almost dramatic presence as it illuminates the marble veins. Inspired by the Bulgari boutique on Via Condotti in Rome, the design, complete with its noble materials, aims, if not to distinguish itself from neighbouring jewellers, to symbolically materialise the heritage and legacy of the luxury maison.
Une architecture prodigieuse
In addition to its unprecedented aesthetics, the Bulgari boutique in Kuala Lumpur stands out for the technicality of its construction. To realise this project, MVRVD worked in collaboration with Tu Delft and Tensoforma to build a reinforced concrete structure. Rendered into a given shape, it was then filled with resin to create the cracked effect, using a stainless steel plate as a base.
Embellished with golden LED lights, it can even be illuminated after dark. An easily deployable technique, according to MVRVD, which heralds the design of future façades for Bulgari. A dazzling idea.