To celebrate NYCXDesign, Japanese brand Muji has partnered with Ladies & Gentleman Studio to transform its Soho store into a peaceful indoor garden in which to display its products in a truly original way. Indeed, the ‘garden’ consists of seven spaces, like plots of land, which are each dedicated to a material used to manufacture the brand’s iconic products.
Returning materials to the heart of the product
Established in 1979, Muji is known around the world for its sleek, contemporary designs that leave raw materials as intact as possible. The resulting products and their simple aesthetic have become symbolic of this Japanese brand, fitting in effortlessly to a variety of homes and lifestyles.
Ladies & Gentleman Studio wished to showcase the importance and respect that Muji places in the materials used for its creations. They have therefore developed an indoor garden that displays products alongside the raw materials used for their manufacture.
Wood markings on the ground divide the space into seven plots, each dedicated to a product and its basic materials such as linen, ceramic, glass, plastic, wood, aluminium and water.
Renewed forms of exhibition
With this indoor garden, Ladies & Gentleman Studio offers new ways to display products that not only showcase finished objects but also their original materials. Among the seven plots, visitors will find glass sets placed on large glass plates embedded in the sand in reference to the glass manufacturing process, which involves the heating and melting of sand.
They will also discover a space dedicated to ceramics represented by piles of white cups and saucers placed on blocks of clay in red, grey and green tones.